3 Important Steps to Better Marketing Strategy

3 Important Steps to Better Marketing Strategy

As a mission-driven business, we know your top priority is your people. Our Chief Boss Lady and CEO, Sally Mildren, discusses what it looks like when you partner with us. Together, we create human-centric strategies that go beyond “traditional” marketing strategies. We partner with our clients to develop a human-centric strategic approach for lasting growth.

What does it look like to partner with Boss Lady Consulting?

Are you ready for a smarter and more confident approach to marketing? Quit wondering if things will work or hoping that marketing will drive growth. As your partner, we get in, help you get clarity and direction, and then your team can take it from there. (Unless you need help implementing it, then we’ve got you, too).

What does it mean to partner with Boss Lady Consulting? Great question, we can’t wait to tell you.

Here’s the deal…

So, what exactly do we do for a mission-driven organization’s marketing strategy?

We serve businesses in these three areas:

  1. Brand Clarity – We help you powerfully align to your purpose and voice.
  2. Inspiring Cultures – We help you apply that purpose so you can lead with purpose and create an inspiring culture that staff love to represent.
  3. Growth Strategy – We help you set a strategy that will catalyze your growth.

How do we do this?

BLC Marketing Strategy 3-Step Approach
  1. Identify – Through a discovery and assessment process, determine the areas of opportunity within your organization.
  2. Prioritize – Then we help you determine which projects will have the biggest impact that you are ready to tackle now.
  3. Operationalize – Finally, we help create a workable and specific strategy to grow. (We can help you if you want or empower your team to take it from here).

We’ve worked with small and rural healthcare clients to elevate their patient experience, strengthen their organizational culture and attract and retain more customers through our 3-step process. Here’s a look at how we’ve helped our clients

Ready to get a head start on 2024? 

If you’re interested in partnering with us, let’s connect today for a free discovery call and see if it makes sense to work together. We have two spots left in 2023 for a full marketing assessment and discovery. One-time cost, 4-6 weeks, and we deliver to you a complete strategic recommendation for your brand, messaging, channels, approaches and tactics. 

Hurry! Let’s connect today and get started.


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Rachael Ward

DIGITAL + SOCIAL MEDIA COORDIANTOR

Rachael loves ALL things that involve creativity – she is the one who makes brands sparkle! Working with an agency that prioritizes people and meaningful work fuels her passion for excellence and inspires her to always bring her best work for our clients.

Before joining our team, Rachael spent five years serving at a nonprofit in Mexico.

Beyond her artistic flair, Rachael’s heart belongs to her two golden retriever fur babies.

Her happy place is long walks…and don’t be surprised if you catch her line dancing like nobody’s watching.

She lives in Knoxville, TN.

Kenzie Kidder

COMMUNICATIONS &

ENGAGEMENT MANAGER

Kenzie is our queen of strategic content and manages the content and feeds for our clients.

She has been fascinated by social media and digital marketing for as long as she can remember. For six years she worked with a nonprofit organization in Mexico, utilizing her photography and communication talents within the organization, and leading teams on humanitarian trips. She transitioned out of nonprofit work and has been with Boss Lady Consulting since January 2021.

Kenzie is creative, fluent in Spanish, an excellent photographer and designer.

Her happy place is traveling, coffee, beaches, and people.

She lives in Baja California Sur with her husband.

Emily Martin

COMMUNICATIONS &

ENGAGEMENT MANAGER

Emily believes that teams are as strong as their leaders. Success begins when leaders actively listen to their employees and customers and respond empathetically. As such, she is an advocate for human-focused and customer-centered workplaces.

Her belief that ineffective communication is the #1 cause of organizational dysfunction drives her passion for her work. She’s worked with small businesses to Fortune 500 companies, specifically in healthcare, consumer goods, education, and nonprofit industries for more than 15 years.

She received her BA in Communications with an emphasis in Public Relations from Brigham Young University; and served a humanitarian service mission in the Caribbean area for 18 months. She is fluent in English and Spanish.

Emily is happily married to her chiropractor and is the mother of three adorable and rambunctious children. Her family is her happy place.

In her free time, she loves to sing and perform, play tennis and sports with her kids, and enjoys walking long distances while listening to her favorite podcasts, bike riding, fishing, and hiking.

Emily lives in Kennewick, Washington.

Laura Orwig

MARKETING MANAGER

Laura is a communications professional with more than 10 years of experience in content creation, channel management, and strategy execution. She enjoys getting to think big picture and dreaming up marketing strategies while still getting into the nitty gritty of creating content and earning media.

Laura has her Master’s in Business Administration with a concentration in Nonprofit Management and spends time volunteering to improve various nonprofits’ communications efforts, from drafting full marketing plans to auditing fundraising programs or managing social media channels.

Laura’s happy place is adventuring. Over the past few years, she’s traveled to every state in the contiguous U.S. with her husband and two cats, rock climbing in any little crag she can find and has hiked hundreds of miles on the Pacific Crest Trail.​

She lives near Waco, Texas.

Sally Mildren

CEO + FOUNDER

CHIEF STRATEGIST

Sally is our Boss Lady CEO and Founder. She passionately believes YOU are the center of our work. Her experience running marketing and CX for organizations, Fortune 50 companies, and non-profits has created strong ROI and growth.

She has a Master’s in Communication and Leadership and has led teams in marketing, community engagement, public relations, communications, business development, operations, customer service, call centers, and customer experience.

Sally’s happy place is by the ocean, feet in the sand, sun on the face with family.

She and husband Tim have two grown children, two grandbabies and two Westies.

She lives in Santa Fe, NM.