Meet Our Extraordinary Team

Our team of experts are here to help you amplify your growth
and your impact with marketing that is experience led, honest, and uniquely aligned to your business and goals.

Committed to using their decades of experience with non-profits, start-ups, corporations, Fortune 100s, small to large businesses, and agencies for you; these are our heroes and the champions who make your growth happen.

Sally Mildren

CEO, Chief Strategist

Sally is our Boss Lady and passionately believes YOU are the center of our work. Her experience running marketing and CX for organizations, Fortune 50 companies, and non-profits has created strong ROI and growth. She has a Master’s in Communication and Leadership and has led teams in marketing, community engagement, public relations, communications, business development, operations, customer service, call centers, and customer experience.
The “Boss Lady” title came from some of her staff, who are still friends today. In her free time, she loves to travel, garden, cook, hike, golf, and enjoy time at the beach with her husband and two Westies, Bella and Tilly, who are the REAL boss ladies of this agency.

Laura Orwig

Marketing Manager

Laura is a communications professional with more than 10 years of experience in content creation, channel management, and strategy execution. She enjoys getting to think big picture and dreaming up marketing strategies while still getting into the nitty gritty of creating content and earning media.

Laura has her Master’s in Business Administration with a concentration in Nonprofit Management and spends time volunteering to improve various nonprofits’ communications efforts, from drafting full marketing plans to auditing fundraising programs or managing social media channels.

Over the past few years, she’s traveled to every state in the contiguous U.S. with her husband and two cats, rock climbing in any little crag she can find and has hiked hundreds of miles on the Pacific Crest Trail.

Emily Martin


Emily believes that teams are as strong as their leaders. Success begins when leaders actively listen to their employees and customers and respond empathetically. As such, she is an advocate for human-focused and customer-centered workplaces.

Her belief that ineffective communication is the #1 cause of organizational dysfunction drives her passion for her work. She’s worked with small businesses to Fortune 500 companies, specifically in healthcare, consumer goods, education, and nonprofit industries for more than 15 years.

She received her BA in Communications with an emphasis in Public Relations from Brigham Young University; and served a humanitarian service mission in the Caribbean area for 18 months. She is fluent in English and Spanish.

Emily is happily married to her chiropractor and is the mother of three adorable and rambunctious children. In her free time, she loves to sing and perform, play tennis and sports with her kids, and enjoys walking long distances while listening to her favorite podcasts, bike riding, fishing, and hiking.

Kenzie Kidder

Strategic Content Lead + Social Media

Kenzie is our queen of strategic content and manages the content and feeds for our clients. 

She has been fascinated by social media and digital marketing for as long as she can remember. For six years she worked with a nonprofit organization in Mexico, utilizing her photography and communication talents within the organization, and leading teams on humanitarian trips. She transitioned out of nonprofit work and has been with Boss Lady Consulting since January 2021.

She is creative, fluent in Spanish, an excellent photographer and designer that loves travel, coffee, beaches, and people.

Rachael Ward

digital + social Coordinator

Rachael loves ALL things that involve creativity – she is the one who makes brands sparkle! Working with an agency that prioritizes people and meaningful work fuels her passion for excellence and inspires her to always bring her best work for our clients. 

Before joining our team, Rachael spent five years serving at a nonprofit in Mexico. Beyond her artistic flair, Rachael’s heart belongs to her 78-pound golden retriever fur baby. Long walks are her go-to, and don’t be surprised if you catch her line dancing like nobody’s watching. 

Doniel McNevin

Client Coordinator

Doniel is the glue that helps hold our client work together and keeps the team on track. Her work is essential to our ability to deliver an excellent experience for our clients. She is an excellent planner and project manager and helps create an intentional, human-centered strategy for our work.

She is kind, loving, has a heart for people, kids, and the world. She loves to travel, find a cool new coffee shop, and being outdoors with friends and her dogs.

Isabella Herrera

executive assistant to the ceo

Isabella is the keeper of our sanity! If there is one thing you should know about Isabella, it’s that she LOVES people! She has an extensive history of working with people of all ages and backgrounds from humanitarian work to real estate. 

She is bilingual in English and Spanish. Her drive to be successful and her enthusiasm for life cannot be overlooked. Isabella met her husband while serving for a nonprofit in Mexico. They moved to her lovely home state of Tennessee, and have been exploring the beautiful Smokey Mountains ever since. Isabella is a podcast fanatic, beach lover, and a sucker for sweets!