3 Core Values that Create an Innovative and Compassionate Work Culture
Insights from Emily Martin, Communications & Engagement Manager at Boss Lady Consulting, discussing how we create an innovative and compassionate work culture for our agency. We take company culture seriously around here at Boss Lady Consulting. We passionately believe that an organization will be extraordinarily successful when it focuses on its people and their needs. […]
4 Key Leadership Tips for Leading Customer Experience
Sally Mildren, Chief Boss Lady & CEO, recently spoke with SurveyPal to discuss critical takeaways she learned from her 20+ year career of customer experience, marketing, and engagement. 4 Things to Remember When Breaking into Customer Experience 1) Customer Experience (CX) is not a solo sport. I’ve witnessed several newer leaders breaking into the field […]
Six Takeaways from Customer Experience Journey in Dublin
By Sally Mildren, CEO & Chief Strategist, Boss Lady Consulting, “Six Takeaways from Customer Experience Journey in Dublin” I have just returned from Ireland, and during our visit, we had the opportunity to tour the Guinness Storehouse in Dublin. The customer experience journey that has been designed by Diageo is impressive and a case study in building engagement. […]
How Brand Communities Change the World
The Surgeon General of the US identified loneliness and isolation as a public health crisis in the U.S. Can Brand Communities make a difference?
Leadership Lessons I Learned from Raising Goats
A few years ago, my husband and I had the opportunity to realize a long-time vision. We purchased and moved to a rural area outside of Seattle to start our “hobby farm” dream. Our property was five gorgeous acres and included a very neglected blueberry patch that was about half an acre, fruit trees, a […]
What to Focus on for Business Success in 2023
A recent research study by Forrester of 2023 predictions for Customer Experience and Marketing Leaders has some really interesting insights, and one, in particular, stood out to us. How did critically savvy marketing leaders successfully get their businesses through the pandemic, and how will they continue to see success in the new year? It took […]
3 Signs Your Marketing Funnel is Working
You might not call it by name, but chances are your company employs some type of marketing funnel in hopes of turning prospects into customers. This funnel starts with a consumer knowing very little or nothing about your brand. It then strategically takes them through the process of getting to know your company, its services […]
Build an Unbreakable Bond with Your Audience
We all want to build a relationship with our audience that makes us number one on their list, right? It can be hard to stand out against millions of other users and businesses in this digital day and age. However, one thing that we believe is key to building this unbreakable bond is trust. Most […]
An Intern’s Insight: Three Months with Boss Lady Consulting
“You’re just an intern.” “Just ask her to do it.” “It’s only part-time.” These cruel and unfamiliar statements were never even a thought throughout my experience with Boss Lady Consulting. With this being my first internship as an early-20s post Communications graduate, I was a little nervous about dabbling in the world of marketing. My […]
Grow Your Business Through Email Marketing
Your digital real estate is your emailing list. Whether you are a small business owner or an avid online shopper, we all know that the secret golden ticket to establishing a consumer connection is through a personal email marketing list. Say the Zuckerburgs, Dorseys, and Google teams decide they’re through, they are packing up their […]
