Ready for Clarity on How to Meet Your Goals?

A Strategy Package that provides a precise, customized plan built to overcome obstacles, unlock growth, and guide your team toward measurable success.
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As a purpose-driven organizations or small business, you might be experiencing:

Difficulty Generating Leads

Have you struggled to find new customers, donors, clients, or patients? Do you know who your target audience is and where to find them?

Poor Engagement

Are your current customers, donors or patients engaging with your services? Are they loyal friends who return and refer others on your behalf?

Stagnant Growth

Maybe your growth has flatlined and you can't quite figure out why. Things have slowed down and you need to find that secret ingredient to scale.

Our Strategy Package addresses these problems by:

Defining Your Target Audience

We dial into the audience(s) that best fit your org and give recommendations on how to reach them with impact.

Getting the 411 on Customer Loyalty

We uncover hidden friction points within your current system, seeking out greater retention and happier customers.

Discovering Areas of Untapped Potential

We help you determine where there are opportunities that have yet to be explored, including uncovering new markets.

Our Strategy Package Delivers:

  • Defined Goals and Vision
  • Brand Alignment and Positioning
  • Defined Competitive Edge
  • Path to Purchase
  • Paid advertising Audit (If applicable)
  • Growth Opportunities and Recommendations
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Jenna Davis

MARKETING SPECIALIST

Before returning to Boss Lady Consulting, Jenna held a dynamic communications background, from working with nonprofit organizations to provide internal and external communications and event planning, to freelancing public relations work for local grass-roots clients.
 
Additionally, her media relations, thought leadership, and public relations efforts have garnered coverage for B2B SaaS-centered companies to Midwest startups alike, allowing her to work with clients in-person, facilitate grand openings, secure podcast opportunities, on-air segments, and more.
 
Jenna specializes in discovering trending topics, writing quippy pitches and delivering quick turnaround requests. She is a proud former Greyhound cheerleader and PR graduate from the University of Indianapolis.
 
When she’s not wandering through thrift stores or exploring a local park (with coffee in hand!), she can be found practicing her Spanish skills or planning her next travel adventure. She currently lives in Indianapolis, IN, with her husband.

Caitlin Harrison

EXECUTIVE ASSISTANT

Caitlin is our Executive Assistant + Client Experience Specialist. She ensures every client request is met with efficiency, care, and warmth. With a strong background in organization and relationship management, she makes sure inquiries are handled seamlessly and directed to the right team member. She loves solving problems and keeping things running smoothly, working behind-the-scenes to make life easier for both our team and our clients—because at Boss Lady Consulting, people always come first.
 
Caitlin has a Master’s in Marriage and Family Therapy and is also a part-time therapist in Pennsylvania. She has spent the last few years helping people navigate relationships, communication, and life transitions—skills that translate into her work at Boss Lady Consulting. Before earning her master’s, she gained valuable experience as an Event Planner and Dental Office Manager, honing her ability to multitask, problem-solve, and keep operations running smoothly. Whether she’s creating structure, solving problems, or keeping projects on track, her goal is always to support both the team and clients.
 
When she’s not working, you’ll find her trying a new restaurant or booking her next flight. She’s been to 25 countries and 46 U.S. states — and counting. Her happy place is anywhere she can travel, hike, or camp, but most of all, she loves spending time with the people who matter most.
 
She is from the scenic state of Idaho but currently lives in Pittsburgh, PA with her husband.

Alyssa Veltre

COPYWRITER

Alyssa was once called a Swiss Army knife, and she strives to live up to that compliment as our copywriter.
 
With a Bachelor’s in Journalism and Digital Multimedia Communication, she brings a wealth of experience writing across various industries. She believes that there’s no excuse not to learn something, especially if you can write about it after. In the famous spirit of 1010 WINS, “Give Alyssa 22 minutes, and she’ll give you the world.”
 
Before joining our team, Alyssa served as the editor of two local newspapers and worked as a licensed professional barber. She also authored a successful novel under a pen name she keeps secret.
 
When she’s not at her desk, Alyssa thrives in nature as a Wilderness First Responder and avid ultramarathoner, advocating for land preservation and conscious consumption. She also attends punk rock concerts, but you won’t see her because it’s dark in there and she’s wearing all black. Her favorite animals? Cats, hyenas, and comically rotund raccoons.
 
Alyssa calls historic Morristown, NJ, home.

Rachael Ward

DIGITAL + SOCIAL MEDIA COORDIANTOR

Rachael loves ALL things that involve creativity – she is the one who makes brands sparkle! Working with an agency that prioritizes people and meaningful work fuels her passion for excellence and inspires her to always bring her best work for our clients.

Before joining our team, Rachael spent five years serving at a nonprofit in Mexico.

Beyond her artistic flair, Rachael’s heart belongs to her two golden retriever fur babies.

Her happy place is long walks…and don’t be surprised if you catch her line dancing like nobody’s watching.

She lives in Knoxville, TN.

Kenzie Kidder

COMMUNICATIONS &

ENGAGEMENT MANAGER

Kenzie is our queen of strategic content and manages the content and feeds for our clients.

She has been fascinated by social media and digital marketing for as long as she can remember. For six years she worked with a nonprofit organization in Mexico, utilizing her photography and communication talents within the organization, and leading teams on humanitarian trips. She transitioned out of nonprofit work and has been with Boss Lady Consulting since January 2021.

Kenzie is creative, fluent in Spanish, an excellent photographer and designer.

Her happy place is traveling, coffee, beaches, and people.

She lives in Baja California with her husband.

Emily Martin

COMMUNICATIONS &

ENGAGEMENT MANAGER

Emily believes that teams are as strong as their leaders. Success begins when leaders actively listen to their employees and customers and respond empathetically. As such, she is an advocate for human-focused and customer-centered workplaces.

Her belief that ineffective communication is the #1 cause of organizational dysfunction drives her passion for her work. She’s worked with small businesses to Fortune 500 companies, specifically in healthcare, consumer goods, education, and nonprofit industries for more than 15 years.

She received her BA in Communications with an emphasis in Public Relations from Brigham Young University; and served a humanitarian service mission in the Caribbean area for 18 months. She is fluent in English and Spanish.

Emily is happily married to her chiropractor and is the mother of three adorable and rambunctious children. Her family is her happy place.

In her free time, she loves to sing and perform, play tennis and sports with her kids, and enjoys walking long distances while listening to her favorite podcasts, bike riding, fishing, and hiking.

Emily lives in Kennewick, Washington.

Laura Orwig

MARKETING MANAGER

Laura is a communications professional with more than 10 years of experience in content creation, channel management, and strategy execution. She enjoys getting to think big picture and dreaming up marketing strategies while still getting into the nitty gritty of creating content and earning media.

Laura has her Master’s in Business Administration with a concentration in Nonprofit Management and spends time volunteering to improve various nonprofits’ communications efforts, from drafting full marketing plans to auditing fundraising programs or managing social media channels.

Laura’s happy place is adventuring. Over the past few years, she’s traveled to every state in the contiguous U.S. with her husband and two cats, rock climbing in any little crag she can find and has hiked hundreds of miles on the Pacific Crest Trail.​

She lives near Waco, Texas.

Sally Mildren

CEO + FOUNDER

CHIEF STRATEGIST

Sally is our Boss Lady CEO and Founder. She passionately believes YOU are the center of our work. Her experience running marketing and CX for organizations, Fortune 50 companies, and non-profits has created strong ROI and growth.

She has a Master’s in Communication and Leadership and has led teams in marketing, community engagement, public relations, communications, business development, operations, customer service, call centers, and customer experience.

Sally’s happy place is by the ocean, feet in the sand, sun on the face with family.

She and husband Tim have two grown children, two grandbabies and two Westies.

She lives in Santa Fe, NM.