OUR SERVICES

Helping You Simplify Your Marketing and Grow Your Business

Lead Generation, Growth & Customer Acquisition

We attract and convert customers, donors and fans to your business with strategy, content and tools that resonate and deliver results.

Services provided:

Marketing strategy, paid digital advertising, lead funnels, marketing automation, email marketing, SEO, content strategy, social media, campaign development, marketing dashboards and growth strategies. 

Community Building & Customer Loyalty

We create best-in-class experiences for your community of followers through purposeful engagement, community building and service strategies.

Services provided:

Online community building, audience journey mapping, strategic workshops, marketing automations, market research and insights, customer experience strategy, internal communications and alignment.

Branding, Brand Storytelling & Impact

We build human-centric strategies that meaningfully connect what makes your brand extraordinary to those you serve.

Services provided:

Audience personas, brand messaging, logo/brand design, brand guidelines, brand strategy, rebrand planning and strategy, market insights and research.

Ready to see your marketing work in a bigger way?

Let’s stop the swirl and get you standing out from the crowd.

Our Packages

We do not take a “one size fits all” approach to our work. Still, we believe that if you do not have a rich discovery process to uncover your brand’s strengths and opportunities, you will risk wasting money on tactics with no overarching strategy. For this reason, if you don’t already have strong brand research, story and guidelines, we encourage our clients to begin with the Discovery Package.

Discovery + Strategy Package
(4-6 weeks)

1. Initial meeting/insights with your team to identify your goals, vision and what a “win” looks like – (1 hour)

2. Industry, competitor deep dive (up to 4) to identify your differentiators, and shifts that may influence your strategy or growth opportunities.

3. Complete audit of your brand, marketing and online presence. Evaluation of your positioning and a deep dive and analysis of your target audience, the market you are in, geography and industry influences and insights.

4. Mid-point check-in with initial insights and thoughts (ensuring we are on track) – (1 hour).

5. Final designed report with our findings and strategic recommendations for growth, messaging recommendations, and specific recommended tactics/approaches that make sense for your business to get you where you want to go.

6. Final presentation of report to you and/or your key stakeholders – (1 hour).

Optional addition of stakeholder interviews – customer and staff – if desired.

Learn More

Branding / Rebranding
(8-10 weeks)

1. Identification of brand archetype, story, tagline, primary messaging pillars and messaging.

2. Development of three initial visual brand concepts, colors and typography for review – up to two rounds of major edits.

3. Final logo formats, files and brand guidelines developed for use across business.

4. Design of new social media headers for brand.

Customer Experience Strategy
(8-10 weeks)

1. Evaluation and assessment of existing strategy, processes, goals, story and messaging.

2. Experience journey visualization created to help identify ways to improve the process and experience + identify gaps.

3. Development of strategic recommendations, solutions, processes, training or tech support needed to reach goal.

4. Identification of key metrics, how/when to measure, how to interpret and report on them, support for simple dashboard if needed.

Other Marketing Services

1. Social Media Strategy, Design and Implementation – we will own the entire social media process for you from ideation to scheduling.

2. Lead Magnet Funnel – design and build the landing page and ads, and create automations, emails and buyers journey.

3. Content Marketing Strategy and Implementation for blogs and email marketing (2 per month). Includes SEO optimization, research, design of cover art and monthly reporting. 

4. Digital Ads/PPC/Social Ads – design, optimization, management, reporting and alignment of copy, images, keywords, landing pages, CTAs and profiles to ensure strong ROI. 

5. Community Building – evaluation, strategy, research, design and support to grow your online community, create revenue opportunities, build loyalty and retention and develop a growth plan.

Contact us for more information and pricing.

New retainer clients will require one month and a separate set-up fee prior to beginning work. The set-up fee varies based on organizational branding, story and materials available. 

Full Scope – Discovery, Strategy, Research and Brand Package
(14-20 weeks)

1. Initial meeting/insights with your team to identify your goals, vision and what a “win” looks like – (1-2 hours). 

2. Industry, competitor deep dive to identify your differentiators, and shifts that may influence your strategy or growth opportunities.

3. Brand, marketing, and positioning deep dive and analysis to ensure your brand is aligned with your targets and your marketing is creating demand and impact. Draft of new messaging recommendations + brand storytelling.

4. Interview with staff/evaluation of service and customer experience processes. Draft recommendations and suggested changes to visual identity (if indicated).

5. Check in with initial insights and crafted brand and strategy thoughts (ensuring we are on track) – (1.5 hours).

6. Development of final draft of messaging, brand storytelling, audience personas, service design updates, strategic growth recommendations and drafted tactical plan for growth.

7. Meeting to check in on final draft, get input, review visual identity updates and recommendations –(1 hour).

8. Final designed report with our findings and strategic recommendations for growth, messaging pillars and recommendations and specific tactics/approaches that make sense for your business to get you where you want to go. Includes all logo files, header templates for social media, brand guidelines, story and messaging framework and full strategy.

9. Final presentation of report to you and/or your key stakeholders – (2 hours).

Optional addition of stakeholder interviews – customer and staff – if desired. 

Hire Us

Jenna Davis

MARKETING SPECIALIST

Before returning to Boss Lady Consulting, Jenna held a dynamic communications background, from working with nonprofit organizations to provide internal and external communications and event planning, to freelancing public relations work for local grass-roots clients.
 
Additionally, her media relations, thought leadership, and public relations efforts have garnered coverage for B2B SaaS-centered companies to Midwest startups alike, allowing her to work with clients in-person, facilitate grand openings, secure podcast opportunities, on-air segments, and more.
 
Jenna specializes in discovering trending topics, writing quippy pitches and delivering quick turnaround requests. She is a proud former Greyhound cheerleader and PR graduate from the University of Indianapolis.
 
When she’s not wandering through thrift stores or exploring a local park (with coffee in hand!), she can be found practicing her Spanish skills or planning her next travel adventure. She currently lives in Indianapolis, IN, with her husband.

Caitlin Harrison

EXECUTIVE ASSISTANT

Caitlin is our Executive Assistant + Client Experience Specialist. She ensures every client request is met with efficiency, care, and warmth. With a strong background in organization and relationship management, she makes sure inquiries are handled seamlessly and directed to the right team member. She loves solving problems and keeping things running smoothly, working behind-the-scenes to make life easier for both our team and our clients—because at Boss Lady Consulting, people always come first.
 
Caitlin has a Master’s in Marriage and Family Therapy and is also a part-time therapist in Pennsylvania. She has spent the last few years helping people navigate relationships, communication, and life transitions—skills that translate into her work at Boss Lady Consulting. Before earning her master’s, she gained valuable experience as an Event Planner and Dental Office Manager, honing her ability to multitask, problem-solve, and keep operations running smoothly. Whether she’s creating structure, solving problems, or keeping projects on track, her goal is always to support both the team and clients.
 
When she’s not working, you’ll find her trying a new restaurant or booking her next flight. She’s been to 25 countries and 46 U.S. states — and counting. Her happy place is anywhere she can travel, hike, or camp, but most of all, she loves spending time with the people who matter most.
 
She is from the scenic state of Idaho but currently lives in Pittsburgh, PA with her husband.

Alyssa Veltre

COPYWRITER

Alyssa was once called a Swiss Army knife, and she strives to live up to that compliment as our copywriter.
 
With a Bachelor’s in Journalism and Digital Multimedia Communication, she brings a wealth of experience writing across various industries. She believes that there’s no excuse not to learn something, especially if you can write about it after. In the famous spirit of 1010 WINS, “Give Alyssa 22 minutes, and she’ll give you the world.”
 
Before joining our team, Alyssa served as the editor of two local newspapers and worked as a licensed professional barber. She also authored a successful novel under a pen name she keeps secret.
 
When she’s not at her desk, Alyssa thrives in nature as a Wilderness First Responder and avid ultramarathoner, advocating for land preservation and conscious consumption. She also attends punk rock concerts, but you won’t see her because it’s dark in there and she’s wearing all black. Her favorite animals? Cats, hyenas, and comically rotund raccoons.
 
Alyssa calls historic Morristown, NJ, home.

Rachael Ward

DIGITAL + SOCIAL MEDIA COORDIANTOR

Rachael loves ALL things that involve creativity – she is the one who makes brands sparkle! Working with an agency that prioritizes people and meaningful work fuels her passion for excellence and inspires her to always bring her best work for our clients.

Before joining our team, Rachael spent five years serving at a nonprofit in Mexico.

Beyond her artistic flair, Rachael’s heart belongs to her two golden retriever fur babies.

Her happy place is long walks…and don’t be surprised if you catch her line dancing like nobody’s watching.

She lives in Knoxville, TN.

Kenzie Kidder

COMMUNICATIONS &

ENGAGEMENT MANAGER

Kenzie is our queen of strategic content and manages the content and feeds for our clients.

She has been fascinated by social media and digital marketing for as long as she can remember. For six years she worked with a nonprofit organization in Mexico, utilizing her photography and communication talents within the organization, and leading teams on humanitarian trips. She transitioned out of nonprofit work and has been with Boss Lady Consulting since January 2021.

Kenzie is creative, fluent in Spanish, an excellent photographer and designer.

Her happy place is traveling, coffee, beaches, and people.

She lives in Baja California with her husband.

Emily Martin

COMMUNICATIONS &

ENGAGEMENT MANAGER

Emily believes that teams are as strong as their leaders. Success begins when leaders actively listen to their employees and customers and respond empathetically. As such, she is an advocate for human-focused and customer-centered workplaces.

Her belief that ineffective communication is the #1 cause of organizational dysfunction drives her passion for her work. She’s worked with small businesses to Fortune 500 companies, specifically in healthcare, consumer goods, education, and nonprofit industries for more than 15 years.

She received her BA in Communications with an emphasis in Public Relations from Brigham Young University; and served a humanitarian service mission in the Caribbean area for 18 months. She is fluent in English and Spanish.

Emily is happily married to her chiropractor and is the mother of three adorable and rambunctious children. Her family is her happy place.

In her free time, she loves to sing and perform, play tennis and sports with her kids, and enjoys walking long distances while listening to her favorite podcasts, bike riding, fishing, and hiking.

Emily lives in Kennewick, Washington.

Laura Orwig

MARKETING MANAGER

Laura is a communications professional with more than 10 years of experience in content creation, channel management, and strategy execution. She enjoys getting to think big picture and dreaming up marketing strategies while still getting into the nitty gritty of creating content and earning media.

Laura has her Master’s in Business Administration with a concentration in Nonprofit Management and spends time volunteering to improve various nonprofits’ communications efforts, from drafting full marketing plans to auditing fundraising programs or managing social media channels.

Laura’s happy place is adventuring. Over the past few years, she’s traveled to every state in the contiguous U.S. with her husband and two cats, rock climbing in any little crag she can find and has hiked hundreds of miles on the Pacific Crest Trail.​

She lives near Waco, Texas.

Sally Mildren

CEO + FOUNDER

CHIEF STRATEGIST

Sally is our Boss Lady CEO and Founder. She passionately believes YOU are the center of our work. Her experience running marketing and CX for organizations, Fortune 50 companies, and non-profits has created strong ROI and growth.

She has a Master’s in Communication and Leadership and has led teams in marketing, community engagement, public relations, communications, business development, operations, customer service, call centers, and customer experience.

Sally’s happy place is by the ocean, feet in the sand, sun on the face with family.

She and husband Tim have two grown children, two grandbabies and two Westies.

She lives in Santa Fe, NM.