Marketing Tip #11 for Small Businesses – Event Marketing

Tip #11: Event MarketingWe have organized so.many.events – for Fortune 500 to non-profits. From fundraisers to press briefings, product and company launches, community events, galas, music events, big activities, farm meals, fair booths, giant sponsorship events, and even smaller board retreats or meetings. The wonderful thing now is that there are SO many tools toContinue reading “Marketing Tip #11 for Small Businesses – Event Marketing”

Marketing Tip #3 for Small Businesses – Review Your Goals and Strategy Now While It’s Slow

Tip #3: Review your goals/business strategy and figure out what can you do to make up for lost volume/revenue. Time to get creative! Ask yourself, what are your goals? Review what you had planned (or if you didn’t, now is the time) and get creative on how to really beef up Q3/4 and holiday sales?Continue reading “Marketing Tip #3 for Small Businesses – Review Your Goals and Strategy Now While It’s Slow”

Marketing Tip #4 for Small Businesses – Create a Content Marketing Plan

Tip #4: Build a Content Marketing Plan..To engage your audiences, you need to have relevant and helpful information on your channels. There are so many tools to help you.1. Use a social media or holiday calendar like this one https://makeawebsitehub.com/social-media-holiday-calendar to help inspire post ideas or fun days to celebrate for your business. For instance, because FridayContinue reading “Marketing Tip #4 for Small Businesses – Create a Content Marketing Plan”

Marketing Tip #6 for Small Businesses – Facebook Algorithms

Tip #6: Facebook Algorithms – Simply, you will see about the top 25 people you engage with online. A few tips (some from Jerry Potter online marketing guru): 1. Engagements are best in this order:Shares > Comments > Clicks > Likes/Reaction 2. The first hour of your post is essential. If you get engagement withinContinue reading “Marketing Tip #6 for Small Businesses – Facebook Algorithms”

Marketing Tip #7 for Small Businesses – Time to Experiment

Marketing Tip#7 – It’s time to experiment!Should you be using Social Media right now? ABSOLUTELY! During these uncertain times, social media is your friend. Use it! Use it often to spread the word about your business – to be a salesperson for you. Let’s face it, right now you need sales, conversions, and business! IfContinue reading “Marketing Tip #7 for Small Businesses – Time to Experiment”

Marketing Tip #8 for Small Businesses – Boost or No?

Tip #8: To boost or not to boost? Two quick things to know about Facebook: 1) they own Instagram too so if you do run ads or boost posts, they can be served up on Instagram as well. 2) In a nut shell, the posts you do on your page (called organic content) will beContinue reading “Marketing Tip #8 for Small Businesses – Boost or No?”

Marketing Tip #2 for Small Businesses – Check Your Story

Tip #2: Check Your Story.On your website and the about sections of your social media pages, how is your brand story? Does it tell your WHY? Does it give an authentic peek at who you are and why this work matters to you? If not, maybe you can reflect a bit and update your story.Continue reading “Marketing Tip #2 for Small Businesses – Check Your Story”

Marketing Tip #1 for Small Businesses – Take a Look at Your Brand in Photos

Tip #1. 📸📸How Does Your Brand Look in Photos? Businesses and nonprofits,I know things are hard right now. Things are slow for everyone. So, while there is a moment to breathe, I’m going to share some ideas on how to use this time to plan ahead or prepare for marketing. Now is a great time toContinue reading “Marketing Tip #1 for Small Businesses – Take a Look at Your Brand in Photos”