3 Important Steps to Better Marketing Strategy

3 Important Steps to Better Marketing Strategy

As a mission-driven business, we know your top priority is your people. Our Chief Boss Lady and CEO, Sally Mildren, discusses what it looks like when you partner with us. Together, we create human-centric strategies that go beyond “traditional” marketing strategies. We partner with our clients to develop a human-centric strategic approach for lasting growth. […]

How To Build Know, Like, and Trust

If you spend some time on social media, you’ve likely heard of the know, like, and trust factor. If you haven’t – the know, like and trust factor essentially represents the three main steps your audience needs to take to go from the point they first find out or hear about you, to the point […]

Taking a Deeper Look at Your Market

When it comes time to market your business, it’s important that you have a set strategy in place. It’s not enough to say “we want to grow our client base this year, and we’re going to use Facebook ads to try to achieve that goal”. If your client isn’t active on Facebook, you’ll end up […]

Rachael Ward

DIGITAL + SOCIAL MEDIA COORDIANTOR

Rachael loves ALL things that involve creativity – she is the one who makes brands sparkle! Working with an agency that prioritizes people and meaningful work fuels her passion for excellence and inspires her to always bring her best work for our clients.

Before joining our team, Rachael spent five years serving at a nonprofit in Mexico.

Beyond her artistic flair, Rachael’s heart belongs to her two golden retriever fur babies.

Her happy place is long walks…and don’t be surprised if you catch her line dancing like nobody’s watching.

She lives in Knoxville, TN.

Kenzie Kidder

COMMUNICATIONS &

ENGAGEMENT MANAGER

Kenzie is our queen of strategic content and manages the content and feeds for our clients.

She has been fascinated by social media and digital marketing for as long as she can remember. For six years she worked with a nonprofit organization in Mexico, utilizing her photography and communication talents within the organization, and leading teams on humanitarian trips. She transitioned out of nonprofit work and has been with Boss Lady Consulting since January 2021.

Kenzie is creative, fluent in Spanish, an excellent photographer and designer.

Her happy place is traveling, coffee, beaches, and people.

She lives in Baja California Sur with her husband.

Emily Martin

COMMUNICATIONS &

ENGAGEMENT MANAGER

Emily believes that teams are as strong as their leaders. Success begins when leaders actively listen to their employees and customers and respond empathetically. As such, she is an advocate for human-focused and customer-centered workplaces.

Her belief that ineffective communication is the #1 cause of organizational dysfunction drives her passion for her work. She’s worked with small businesses to Fortune 500 companies, specifically in healthcare, consumer goods, education, and nonprofit industries for more than 15 years.

She received her BA in Communications with an emphasis in Public Relations from Brigham Young University; and served a humanitarian service mission in the Caribbean area for 18 months. She is fluent in English and Spanish.

Emily is happily married to her chiropractor and is the mother of three adorable and rambunctious children. Her family is her happy place.

In her free time, she loves to sing and perform, play tennis and sports with her kids, and enjoys walking long distances while listening to her favorite podcasts, bike riding, fishing, and hiking.

Emily lives in Kennewick, Washington.

Laura Orwig

MARKETING MANAGER

Laura is a communications professional with more than 10 years of experience in content creation, channel management, and strategy execution. She enjoys getting to think big picture and dreaming up marketing strategies while still getting into the nitty gritty of creating content and earning media.

Laura has her Master’s in Business Administration with a concentration in Nonprofit Management and spends time volunteering to improve various nonprofits’ communications efforts, from drafting full marketing plans to auditing fundraising programs or managing social media channels.

Laura’s happy place is adventuring. Over the past few years, she’s traveled to every state in the contiguous U.S. with her husband and two cats, rock climbing in any little crag she can find and has hiked hundreds of miles on the Pacific Crest Trail.​

She lives near Waco, Texas.

Sally Mildren

CEO + FOUNDER

CHIEF STRATEGIST

Sally is our Boss Lady CEO and Founder. She passionately believes YOU are the center of our work. Her experience running marketing and CX for organizations, Fortune 50 companies, and non-profits has created strong ROI and growth.

She has a Master’s in Communication and Leadership and has led teams in marketing, community engagement, public relations, communications, business development, operations, customer service, call centers, and customer experience.

Sally’s happy place is by the ocean, feet in the sand, sun on the face with family.

She and husband Tim have two grown children, two grandbabies and two Westies.

She lives in Santa Fe, NM.