A different normal – learning to do less, better.

The Covid-19 pandemic and current political tensions have not only impacted our personal lives, businesses and organizations across the globe, they have redefined how we will operate as a business. For those of you anxious to get back to “normal”, I have some bad news. I’m not so sure that world will exist again. CustomersContinue reading “A different normal – learning to do less, better.”

Taking a Deeper Look at Your Market

In a recent meeting with a new client, they insisted they had to drive more business from a certain city near their home office. We assured them we would do the necessary research to make sure their marketing was driving the right business for them. After some deep diving into the business, their leads, theirContinue reading “Taking a Deeper Look at Your Market”

The cost of getting the right help.

We bought our home less than a year ago and as fall began to color our landscape, we decided to hire a local heating business to service our HVAC system. After less than 10 minutes, the tech/owner found a part that was installed incorrectly on our heat pump and was starting to melt. We gotContinue reading “The cost of getting the right help.”

You actually DON’T need to be everywhere.

As a business owner or professional, we want the magic unicorn that will solve all of our problems and drive new customers to our doors…..But, here’s the deal – you don’t need to be everywhere. In fact, it might be part of your problem.

Making your marketing sparkle

The average attention span today is 8 seconds.  How can you possibly compete for donors, customers, leads, time, foot traffic or engagement when you have so little time to reach your audience? Today’s consumers are scrolling through information so quickly that it is harder and harder to reach them. But that’s where we come in.Continue reading “Making your marketing sparkle”