As a Director of Marketing, you manage the messaging, in person engagements, online feedback and complaints from customers and are continuously seeking to improve messaging. Especially in healthcare, where lack of understanding is a constant drum beat among consumers, my team and I worked hard at being responsive to consumer needs. It wasn’t until weContinue reading “The Key to Powerful Brands and Exceptional Customer Experience Isn’t What you Think.”
The Covid-19 pandemic and current political tensions have not only impacted our personal lives, businesses and organizations across the globe, they have redefined how we will operate as a business. For those of you anxious to get back to “normal”, I have some bad news. I’m not so sure that world will exist again. CustomersContinue reading “A different normal – learning to do less, better.”
We bought our home less than a year ago and as fall began to color our landscape, we decided to hire a local heating business to service our HVAC system. After less than 10 minutes, the tech/owner found a part that was installed incorrectly on our heat pump and was starting to melt. We gotContinue reading “The cost of getting the right help.”
As a business owner or professional, we want the magic unicorn that will solve all of our problems and drive new customers to our doors…..But, here’s the deal – you don’t need to be everywhere. In fact, it might be part of your problem.
The average attention span today is 8 seconds. How can you possibly compete for donors, customers, leads, time, foot traffic or engagement when you have so little time to reach your audience? Today’s consumers are scrolling through information so quickly that it is harder and harder to reach them. But that’s where we come in.Continue reading “Making your marketing sparkle”