The Little Things Aren’t so Little.

As a business owner, growth is a constant goal. There’s a gratefulness for the success to date, but there’s always a push for more growth or a vision for the next great thing. It’s part of what being an entrepreneur means. You dream big goals and push toward them. Growth has come quickly for BossContinue reading “The Little Things Aren’t so Little.”

To Do Patient Experience Well, You Have to Burn the Ships

To “burn the ships” was a way to remove any possible path to return back to the way you came, the way things were before. It was a visible way to demonstrate that the leaders were all in with the crew on the new journey. Businesses talk a lot about customer or patient experience andContinue reading “To Do Patient Experience Well, You Have to Burn the Ships”

You can make excuses or you can make progress, but you can’t do both.

Have you ever heard a comment or phrase that felt like a punch in the gut? At an online conference last week, the speaker said, “you can make excuses or you can make progress, but you can’t make both.” Boom. That one stung a little. I thought of the getting in shape, taking better careContinue reading “You can make excuses or you can make progress, but you can’t do both.”

A different normal – learning to do less, better.

The Covid-19 pandemic and current political tensions have not only impacted our personal lives, businesses and organizations across the globe, they have redefined how we will operate as a business. For those of you anxious to get back to “normal”, I have some bad news. I’m not so sure that world will exist again. CustomersContinue reading “A different normal – learning to do less, better.”

Marketing Tip #9 for Small Businesses – Tools

Tip #9: Tools and Resources There are alot of great programs to help you create easy marketing materials… from postcards and business cards to stickers, packaging and social media posts and videos. I am a big fan of supporting local for printing, banners, etc, but sometimes cost and quantity play into that and it’s justContinue reading “Marketing Tip #9 for Small Businesses – Tools”

Marketing Tip #11 for Small Businesses – Event Marketing

Tip #11: Event MarketingWe have organized so.many.events – for Fortune 500 to non-profits. From fundraisers to press briefings, product and company launches, community events, galas, music events, big activities, farm meals, fair booths, giant sponsorship events, and even smaller board retreats or meetings. The wonderful thing now is that there are SO many tools toContinue reading “Marketing Tip #11 for Small Businesses – Event Marketing”

Marketing Tip #10 for Small Businesses – Online Sales

Tip #10: Taking the Online Sales Leap? So pre-COVID, consumer spending was up for products and services by more than 3%. To survive, small businesses are getting creative and find themselves offering items for purchase online to be picked up, delivered or shipped. It’s a strange territory and a new path for many, but mayContinue reading “Marketing Tip #10 for Small Businesses – Online Sales”

Marketing Tip #3 for Small Businesses – Review Your Goals and Strategy Now While It’s Slow

Tip #3: Review your goals/business strategy and figure out what can you do to make up for lost volume/revenue. Time to get creative! Ask yourself, what are your goals? Review what you had planned (or if you didn’t, now is the time) and get creative on how to really beef up Q3/4 and holiday sales?Continue reading “Marketing Tip #3 for Small Businesses – Review Your Goals and Strategy Now While It’s Slow”

Marketing Tip #4 for Small Businesses – Create a Content Marketing Plan

Tip #4: Build a Content Marketing Plan..To engage your audiences, you need to have relevant and helpful information on your channels. There are so many tools to help you.1. Use a social media or holiday calendar like this one https://makeawebsitehub.com/social-media-holiday-calendar to help inspire post ideas or fun days to celebrate for your business. For instance, because FridayContinue reading “Marketing Tip #4 for Small Businesses – Create a Content Marketing Plan”