Privacy Notice

Privacy NoticeThis privacy notice discloses the privacy practices for This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through this website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing
We are the sole owners of the information collected on this site (name, email, phone number, business name). We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill our work together on your marketing (e.g. to set up an ad or send a print job or other request at your direction).

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as personal information, credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via email at or by phone.

You actually DON’T need to be everywhere.

It’s so tempting. As a clinician or clinic manager, we want the magic unicorn that will solve all of our problems and drive new customers to our doors.  So, we open a Facebook page, a Twitter account, an Instagram page, add a Snap Chat, a blog….you get the point. But, here’s the deal – you don’t need to be everywhere. In fact, it might work against you if you are.

When you spread yourself over the latest magic tactic and every channel possible, you might be diluting your impact. You may not be making the best use of your time.  Marketing is not just “getting out there” – smart marketing uses real data and science to evaluate how each channel works, how your efforts are working and who they are reaching. It will help you know where you need to be to reach your audience and it will also help you understand where you don’t need to be.

To be really effective at marketing, be sure you are crystal clear on these four things:

  1. What is your primary business offering. Not a list of inventory, but WHAT do you do?  Focus in on the most important thing or things. What is your IT?
  2. Who needs this business offering?  Not vaguely everyone, but who are you trying to draw to your store, to your product, service or event? This is your target audience.
  3. Where is your target audience?  If you are trying to reach older adults, you likely won’t need a Snapchat filter. But you also need to make sure you aren’t “over marketing” to your audience and landing in the “spam” category. There is a careful balance to reaching your target audience.
  4. What action do you want them to take today?  Make sure your messages, ads or invitations have a requested action. If you don’t have a specific action in mind, your ads will be nice, but will not drive to a lead or customer. Be really clear at what you want.

Time is essential, resources are tight, but that is why a smart strategy is essential. Make sure your efforts are effective, strategic and intentional.

Boss Lady consulting is expert at smart strategy.  We can help you review your marketing plan and create a toolkit for your business!  Contact us today for a free 30 minute consultation.

Making your marketing sparkle

Boss lady consulting

The average attention span today is 8 seconds. 

How can you possibly compete for donors, customers, leads, time, foot traffic or engagement when you have so little time to reach your audience? Today’s consumers are scrolling through information so quickly that it is harder and harder to reach them.

But that’s where we come in.  We aren’t super heroes, but we do have a super power…creating intelligent marketing strategy. Not just action for the sake of action, but data supported, sound strategy that is demonstrated to reach your target audiences and get results. And the landscape is changing so quickly, it is harder than ever to know the right places to be.

Leads down? Business slow?  New product on the horizon? Big campaign coming? Let us apply our nearly 20 years of expertise to your business and brand and help create some new sparkle to your strategy.

  1. We are hosting free 30 minute consultations if you are interested to hear more.  Connect with us today! We look forward to helping your brand shine!