A positive attitude and outlook will help, but hoping and wishing is not going to deliver customers to your business. Even word of mouth referrals are a great thing, but may not be enough to sustain your business. You need a smart strategy that will get you new customers from multiple streams and channels. That kind of strategy takes into consideration the current landscape, data, recent algorithm changes and competition. It also is going to take a little investment. With the competition for attention, you probably can no longer rely only on organic results to deliver your business in front of the right customers. But, it’s also easy to just spend and not see the results you want.
We will be happy to help you evaluate your existing strategy and help you create one that will expand your brand awareness and drive the right customers to you.
We bought our home less than a year ago and as fall began to color our landscape, we decided to hire a local heating business to service our HVAC system. After less than 10 minutes, the tech/owner found a part that was installed incorrectly on our heat pump and was starting to melt. We got the part ordered, replaced and before the weather got too cool, we were all set for winter.
I’m sure I could have figured it out, right? YouTube has videos on everything. But I would have needed to bring myself up to speed on heat pumps, the parts, review many set ups, learn to identify every part and then maybe, but unlikely, I would have seen it. No, truth is, we probably wouldn’t have known until it broke or caught on fire. I’m glad we called a professional.
As a business or leader, it’s a no-brainer to get professional help for certain areas, legal and tax for instance. Because the consequences are big and we don’t really understand all of that anyway. We completely trust those professionals and pay big money for that help (rightly so). But in other areas – strategic planning, marketing, branding – we figure it out ourselves and launch into a plan without a proper market analysis, customer and competitive assessment and without a true plan in place for what the work is going to deliver. We figure that if we just put a logo on something, that’s our brand and we can set up a website and social media pages on our own and then put stuff out there to help get sales. But, the competition for attention and for your product is unlike any other time in history. If you don’t have a smart approach, you might just be spending money ineffectively and following the latest idea that may not be the right one for your business. Bottomline is this, there are big consequences and a lot of wasted money to just throwing your name out there without a strategy and plan in place.
Here’s the thing, you have an area of expertise (the core of your business – service, repair, sales, experience, events, etc.) right? And you have learned a lot over the years – lessons, education, tricks, mistakes-turned-wisdom, so that in ten minutes you can see that something is not right. It’s the same way with marketing, branding and strategy. After years of lessons, experience, presentations, reading, conferences, case studies and work, we know what to look for.
Why create a wheel yourself, which will take 10 times longer and cost you far more, than get the experts to help you start with a solid strategic business plan that lays out the map for your business from the start? There is much more to developing a strong brand than a logo mark on a business card you ordered online. You need to map out a brand evolution that is sustainable and scalable. You need someone who understands your core business needs and drivers and then can ensure your marketing is as effective as it can be. That’s the stuff we do, the stuff we nerd out on knowing and studying and keeping up with. Sure, it’s an investment, but in the long run, you will be better off for it.
Contact us today to set up a free consultation and discuss your next project or need. If it seems like a good fit for us both, we’ll set up the next steps and begin our journey together.
This Saturday (11/24) is Small Business Saturday! After a giant black Friday day of shopping at malls and chain stores, this day is dedicated to raising awareness of local boutiques, book stores, restaurnats, shops, family run and small businesses. where people are encouraged to shop at local businesses. When you shop locally, you are not only supporting a neighbor, you are helping support their family, kids, schools, etc. It’s a win-win to shop locally.
Get out and shop local – support your small community businesses and make sure they know we are glad they are here! ❤
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It’s so tempting. As a clinician or clinic manager, we want the magic unicorn that will solve all of our problems and drive new customers to our doors. So, we open a Facebook page, a Twitter account, an Instagram page, add a Snap Chat, a blog….you get the point. But, here’s the deal – you don’t need to be everywhere. In fact, it might work against you if you are.
When you spread yourself over the latest magic tactic and every channel possible, you might be diluting your impact. You may not be making the best use of your time. Marketing is not just “getting out there” – smart marketing uses real data and science to evaluate how each channel works, how your efforts are working and who they are reaching. It will help you know where you need to be to reach your audience and it will also help you understand where you don’t need to be.
To be really effective at marketing, be sure you are crystal clear on these four things:
What is your primary business offering. Not a list of inventory, but WHAT do you do? Focus in on the most important thing or things. What is your IT?
Who needs this business offering? Not vaguely everyone, but who are you trying to draw to your store, to your product, service or event? This is your target audience.
Where is your target audience? If you are trying to reach older adults, you likely won’t need a Snapchat filter. But you also need to make sure you aren’t “over marketing” to your audience and landing in the “spam” category. There is a careful balance to reaching your target audience.
What action do you want them to take today? Make sure your messages, ads or invitations have a requested action. If you don’t have a specific action in mind, your ads will be nice, but will not drive to a lead or customer. Be really clear at what you want.
Time is essential, resources are tight, but that is why a smart strategy is essential. Make sure your efforts are effective, strategic and intentional.
How can you possibly compete for donors, customers, leads, time, foot traffic or engagement when you have so little time to reach your audience? Today’s consumers are scrolling through information so quickly that it is harder and harder to reach them.
But that’s where we come in. We aren’t super heroes, but we do have a super power…creating intelligent marketing strategy. Not just action for the sake of action, but data supported, sound strategy that is demonstrated to reach your target audiences and get results. And the landscape is changing so quickly, it is harder than ever to know the right places to be.
Leads down? Business slow? New product on the horizon? Big campaign coming? Let us apply our nearly 20 years of expertise to your business and brand and help create some new sparkle to your strategy.
We are hosting free 30 minute consultations if you are interested to hear more. Connect with us today! We look forward to helping your brand shine!