Marketing Tip #6 for Small Businesses – Facebook Algorithms

Tip #6: Facebook Algorithms – Simply, you will see about the top 25 people you engage with online. A few tips (some from Jerry Potter online marketing guru):

1. Engagements are best in this order:
Shares > Comments > Clicks > Likes/Reaction

2. The first hour of your post is essential. If you get engagement within the first hour, Facebook will share your post to more people…same on paid – but for free. If the engagement is low or zero, it will not be shared. SO, if you are doing posts or paid posts especially, watch the early engagement and make changes if needed.

3. If people post on your content, reply to them, engage them back with a question. This is a way to improve your visibility with those folks on future posts.

4. Photos and Videos are important – don’t be afraid to use authentic photos you just took – sometimes the less formal photo is better. It doesn’t look like as much like an ad.

Marketing Tip #7 for Small Businesses – Time to Experiment

Marketing Tip#7 – It’s time to experiment!
Should you be using Social Media right now? ABSOLUTELY!

During these uncertain times, social media is your friend. Use it! Use it often to spread the word about your business – to be a salesperson for you. Let’s face it, right now you need sales, conversions, and business! If you’re an online or shopping business, you have got a captive audience bored at home – show them what you’ve got. If you are a retail or service business, educate on how to get your products. People are hungry to connect – use your social channels to be part of the solution.

Video is still the most powerful tool on social, so try it out – use your phone, it’s ok. People actually respond to the authenticity of a “real” video. Show some behind the scenes, give an update, talk about a cool new product, a new process, etc. Give it a try. If it’s working to drive calls, orders or more, then keep it up. If not, try again! The beauty of this time is we can experiment and find a way to promote your business!

If you have questions, drop them here, I’ll be happy to help!

Marketing Tip #8 for Small Businesses – Boost or No?

Tip #8: To boost or not to boost?

Two quick things to know about Facebook:

1) they own Instagram too so if you do run ads or boost posts, they can be served up on Instagram as well.

2) In a nut shell, the posts you do on your page (called organic content) will be to reach people who already follow you primarily. You keep your brand top of mind to your followers through organic content. (See previous tip on algorithms for advice).

But to reach NEW clients, boosting or advertising on Facebook and Instagram is how you would reach them. This, of course assumes you should be on FB for your business. Part of what we do is help you know the right places to be and not waste time or money in the wrong ones for your organization. That’s marketing smart!

Hit me with your questions below. ♥️

Marketing Tip #2 for Small Businesses – Check Your Story

Tip #2: Check Your Story.
On your website and the about sections of your social media pages, how is your brand story? Does it tell your WHY? Does it give an authentic peek at who you are and why this work matters to you? If not, maybe you can reflect a bit and update your story.

It’s also important to check right now for any language that is “tone deaf” to the situation at hand. For instance you won’t want to be promoting in person visits or other while we are on quarantine.

Consumers love to connect to brands that are authentic, that share common ideals and are approachable. So don’t be afraid to show your personality and tell a bit about you!

Marketing Tip #1 for Small Businesses – Take a Look at Your Brand in Photos

Tip #1. 📸📸How Does Your Brand Look in Photos?

Businesses and nonprofits,
I know things are hard right now. Things are slow for everyone. So, while there is a moment to breathe, I’m going to share some ideas on how to use this time to plan ahead or prepare for marketing.

Now is a great time to use this time to capture or organize photos of your product or business.

A. How current are the photos of your team, shop, storefront, products? If dated, get some new photos.

B. Are the photos of your product fresh?

If you are a retailer, maybe try mixing products in new ways (like thrift shops putting together outfits that are a copy cat of recent fashion trends).

Do a flat lay shoot of a product in multiple seasonal options (green for at Patrick’s, pastel for Easter, flowers for mother’s day), etc. Check out accounts online and copy their concept. Here is a friend who is great at flat lays for inspiration:@dianecorppettswhitepicketfence

C. If you are a service provider, take photos of your projects before and after. Get some good shots of your business or trucks. Maybe visit some old projects and show their status today (especially landscape, construction, etc.)

D. Check the photos on your social accounts and freshen them up with new stuff. That can help online viewers find you easier as well.

I’ll be posting ideas daily on how to make the most of this time, but if you have questions, shoot them my way!

New Series for Small Businesses During Slow Seasons

If you’re a small business and impacted by COVID 19 during this season… I’m going to be sharing some tips on what you can be doing now to help your business. Join us on the blog or at Facebook for regular updates on how you can use this time to improve your marketing.

Event & Meeting Services

We love event planning. The details, the lists, the follow up, so we are excited to announce that Boss Lady Consulting has added an Event & Meeting Services division to support you. We are bringing years of experience planning and executing corporate, non-profit and business association meetings, rallies, events, receptions, training and fundraisers to you. From invitations or flyers to decor and execution, or anything in between, we are ready to help. Check out our Event & Meeting Services options below.

Give us a call today or email us today to schedule a free event estimate and let’s discuss how we can make your next meeting, fundraiser or event, remarkable. We can’t wait to connect.

Taking a Deeper Look at Your Market

In a recent meeting with a new client, they insisted they had to drive more business from a certain city near their home office. We assured them we would do the necessary research to make sure their marketing was driving the right business for them.

Photo by Dominika Roseclay on Pexels.com

After some deep diving into the business, their leads, their acquisitions, closure rates, up sells and the regional background on customers, we discovered that the requested city was absolutely NOT where they should be spending their marketing dollars. Their business was targeting customers with more than double the HHI of the area and to sink a bunch of money into ads and promotions would be a waste of time and money. But we were able to identify some very targeted ways to reach more customers and drive volume to meet their needs.

But the bigger problem with this story? A previous consulting firm had changed every page of their website to say “Company name – city” in the meta data, page descriptions and loaded the name of that city throughout their site…literally changed about 80+ mentions of this city. It didn’t work….and the client had to pay to have all of that scrubbed out. In fact, it’s likely that loading the key words like that will have a negative impact on your site for Google besides.

We improved their Google rating 4% in a month and their leads went from “nearly no calls” to “more business than we can handle” after about 6 weeks. Now we are targeting in on a specific product line and growing that business line intentionally and strategically – through advertising, face-to-face, SEO, content marketing and by streamlining their business process for excellent follow up. This is why we love this field. It’s not just luck, it’s smart strategy to reach your clients.

How about you? Are you stumped on driving specific volume or traffic for your business? Not seeing the results you are hoping for? We would be happy to help you take a deep dive into your market, geography, set up and marketing and make some recommendations for you. Connect today and we will set up a free consultation to see if we are good fit!