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Human-Centric Strategies to Build Lasting Customer Engagement

Building Human-Centric Customer Engagement Strategies

Sally Mildren, Chief Boss Lady & CEO, presented at two conferences in September. Here are a few key takeaways from those events that will elevate your customer engagement strategies. If the teachings, sessions, and conversations from two events with business owners from across the U.S. could be wrapped up into one phrase, it would be, […]

3 Core Values that Create an Innovative and Compassionate Work Culture

3 Core Values the Create an Innovative and Compassionate Work Culture

Insights from Emily Martin, Communications & Engagement Manager at Boss Lady Consulting, discussing how we create an innovative and compassionate work culture for our agency. We take company culture seriously around here at Boss Lady Consulting. We passionately believe that an organization will be extraordinarily successful when it focuses on its people and their needs.  […]

4 Key Leadership Tips for Leading Customer Experience

4 Key Leadership Tips for Leading Customer Experience

Sally Mildren, Chief Boss Lady & CEO, recently spoke with SurveyPal to discuss critical takeaways she learned from her 20+ year career of customer experience, marketing, and engagement.  4 Things to Remember When Breaking into Customer Experience 1) Customer Experience (CX) is not a solo sport. I’ve witnessed several newer leaders breaking into the field […]

Six Takeaways from Customer Experience Journey in Dublin

Customer Experience Journey Takeaways

By Sally Mildren, CEO & Chief Strategist, Boss Lady Consulting, “Six Takeaways from Customer Experience Journey in Dublin” I have just returned from Ireland, and during our visit, we had the opportunity to tour the Guinness Storehouse in Dublin. The customer experience journey that has been designed by Diageo is impressive and a case study in building engagement. […]

Leadership Lessons I Learned from Raising Goats

A few years ago, my husband and I had the opportunity to realize a long-time vision. We purchased and moved to a rural area outside of Seattle to start our “hobby farm” dream. Our property was five gorgeous acres and included a very neglected blueberry patch that was about half an acre, fruit trees, a […]

What to Focus on for Business Success in 2023

A recent research study by Forrester of 2023 predictions for Customer Experience and Marketing Leaders has some really interesting insights, and one, in particular, stood out to us. How did critically savvy marketing leaders successfully get their businesses through the pandemic, and how will they continue to see success in the new year? It took […]

3 Signs Your Marketing Funnel is Working

You might not call it by name, but chances are your company employs some type of marketing funnel in hopes of turning prospects into customers. This funnel starts with a consumer knowing very little or nothing about your brand. It then strategically takes them through the process of getting to know your company, its services […]

Build an Unbreakable Bond with Your Audience

We all want to build a relationship with our audience that makes us number one on their list, right? It can be hard to stand out against millions of other users and businesses in this digital day and age. However, one thing that we believe is key to building this unbreakable bond is trust. Most […]

An Intern’s Insight: Three Months with Boss Lady Consulting

“You’re just an intern.”  “Just ask her to do it.”  “It’s only part-time.” These cruel and unfamiliar statements were never even a thought throughout my experience with Boss Lady Consulting. With this being my first internship as an early-20s post Communications graduate, I was a little nervous about dabbling in the world of marketing. My […]

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Rachael Ward

DIGITAL + SOCIAL MEDIA COORDIANTOR

Rachael loves ALL things that involve creativity – she is the one who makes brands sparkle! Working with an agency that prioritizes people and meaningful work fuels her passion for excellence and inspires her to always bring her best work for our clients.

Before joining our team, Rachael spent five years serving at a nonprofit in Mexico.

Beyond her artistic flair, Rachael’s heart belongs to her two golden retriever fur babies.

Her happy place is long walks…and don’t be surprised if you catch her line dancing like nobody’s watching.

She lives in Knoxville, TN.

Kenzie Kidder

COMMUNICATIONS &

ENGAGEMENT MANAGER

Kenzie is our queen of strategic content and manages the content and feeds for our clients.

She has been fascinated by social media and digital marketing for as long as she can remember. For six years she worked with a nonprofit organization in Mexico, utilizing her photography and communication talents within the organization, and leading teams on humanitarian trips. She transitioned out of nonprofit work and has been with Boss Lady Consulting since January 2021.

Kenzie is creative, fluent in Spanish, an excellent photographer and designer.

Her happy place is traveling, coffee, beaches, and people.

She lives in Baja California Sur with her husband.

Emily Martin

COMMUNICATIONS &

ENGAGEMENT MANAGER

Emily believes that teams are as strong as their leaders. Success begins when leaders actively listen to their employees and customers and respond empathetically. As such, she is an advocate for human-focused and customer-centered workplaces.

Her belief that ineffective communication is the #1 cause of organizational dysfunction drives her passion for her work. She’s worked with small businesses to Fortune 500 companies, specifically in healthcare, consumer goods, education, and nonprofit industries for more than 15 years.

She received her BA in Communications with an emphasis in Public Relations from Brigham Young University; and served a humanitarian service mission in the Caribbean area for 18 months. She is fluent in English and Spanish.

Emily is happily married to her chiropractor and is the mother of three adorable and rambunctious children. Her family is her happy place.

In her free time, she loves to sing and perform, play tennis and sports with her kids, and enjoys walking long distances while listening to her favorite podcasts, bike riding, fishing, and hiking.

Emily lives in Kennewick, Washington.

Laura Orwig

MARKETING MANAGER

Laura is a communications professional with more than 10 years of experience in content creation, channel management, and strategy execution. She enjoys getting to think big picture and dreaming up marketing strategies while still getting into the nitty gritty of creating content and earning media.

Laura has her Master’s in Business Administration with a concentration in Nonprofit Management and spends time volunteering to improve various nonprofits’ communications efforts, from drafting full marketing plans to auditing fundraising programs or managing social media channels.

Laura’s happy place is adventuring. Over the past few years, she’s traveled to every state in the contiguous U.S. with her husband and two cats, rock climbing in any little crag she can find and has hiked hundreds of miles on the Pacific Crest Trail.​

She lives near Waco, Texas.

Sally Mildren

CEO + FOUNDER

CHIEF STRATEGIST

Sally is our Boss Lady CEO and Founder. She passionately believes YOU are the center of our work. Her experience running marketing and CX for organizations, Fortune 50 companies, and non-profits has created strong ROI and growth.

She has a Master’s in Communication and Leadership and has led teams in marketing, community engagement, public relations, communications, business development, operations, customer service, call centers, and customer experience.

Sally’s happy place is by the ocean, feet in the sand, sun on the face with family.

She and husband Tim have two grown children, two grandbabies and two Westies.

She lives in Santa Fe, NM.