Taking a Deeper Look at Your Market

When it comes time to market your business, it’s important that you have a set strategy in place. It’s not enough to say “we want to grow our client base this year, and we’re going to use Facebook ads to try to achieve that goal”. If your client isn’t active on Facebook, you’ll end up […]

12 Marketing Tools For Small Business

Let’s be honest – running a small business can be hard!. With tighter budgets, staffing challenges, and time constraints, you certainly don’t need more obstacles standing between you and your potential clients. But, as you have likely figured out, small businesses can’t just wistfully rely on the “build it and they’ll come” mentality. You do […]

Does Your Marketing Work?

Are your marketing efforts paying off? Or are you losing customers to your competition? Do you feel like you’ve tried everything – hours of research, multiple platforms, even consultants – but you’re still not sure if your marketing works? We’ve had many clients come to us and say “marketing’s not working”, and ask us to […]

4 Steps to Building an Extraordinary Brand

If you want to grow a business, you need to start with a strong brand. One that’s clear, easily recognizable and that makes a statement. How do you make a statement? By being extraordinary. An extraordinary brand defies what’s common, expected, and routine. An extraordinary brand aims to be unusually great, remarkable, unique, and striking, […]

Brand & Customer Experience Case Study 2021

It all starts with a strong brand. If you’re seeing your growth stagnate and aren’t sure why, you may need to have a look at your brand’s positioning, messaging, and impact. It’s important to have a clear understanding of who your customers are and how you stack up to your competitor in order to be […]

The 5 Most Common Mistakes We’ve Seen On Client Websites

According to this article by Graffiti9, 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours. Therefore, it’s crucial that your healthcare business not only has a website but that it’s optimized to drive the right traffic to your organization. In this […]

8 Marketing Tips for Small Businesses

We are over halfway through 2022 – are you where you want to be in your business? Let’s face it, nearly every business can use more sales, conversions, and customers in general. We have gathered up these 8 quick & easy tips you can implement today in your business to help grow your marketing impact […]

4 Reasons You Need a Customer Experience Program

Every practice, business, and organization needs a Customer Experience program. These are crucial, not only to make your day-to-day processes easier to manage but also to make sure your clients leave happy and wanting to return to your place of business. In short: Happy Customers -> Return Customers -> More Revenue In today’s post, we’ll […]


When you’re coming up with goals for your business, it’s important to take the time to really identify the full scope of those goals in order to see a true impact on your business! In other words – you need to make your goals SMART! No, it doesn’t mean they need to be clever or […]

Exceptional Customer Experience is an Inside job

We’ve talked many times about how important customer experience is to overall business growth and profitability – and that is still true. The most profitable businesses are those that have the highest customer experience scores…without exception, in every industry. And although many things can impact the customer experience in an organization, research shows that the […]