1) they own Instagram too so if you do run ads or boost posts, they can be served up on Instagram as well.
2) In a nut shell, the posts you do on your page (called organic content) will be to reach people who already follow you primarily. You keep your brand top of mind to your followers through organic content. (See previous tip on algorithms for advice).
But to reach NEW clients, boosting or advertising on Facebook and Instagram is how you would reach them. This, of course assumes you should be on FB for your business. Part of what we do is help you know the right places to be and not waste time or money in the wrong ones for your organization. That’s marketing smart!
Tip #2: Check Your Story. On your website and the about sections of your social media pages, how is your brand story? Does it tell your WHY? Does it give an authentic peek at who you are and why this work matters to you? If not, maybe you can reflect a bit and update your story.
It’s also important to check right now for any language that is “tone deaf” to the situation at hand. For instance you won’t want to be promoting in person visits or other while we are on quarantine.
Consumers love to connect to brands that are authentic, that share common ideals and are approachable. So don’t be afraid to show your personality and tell a bit about you!
Businesses and nonprofits, I know things are hard right now. Things are slow for everyone. So, while there is a moment to breathe, I’m going to share some ideas on how to use this time to plan ahead or prepare for marketing.
Now is a great time to use this time to capture or organize photos of your product or business.
A. How current are the photos of your team, shop, storefront, products? If dated, get some new photos.
B. Are the photos of your product fresh?
If you are a retailer, maybe try mixing products in new ways (like thrift shops putting together outfits that are a copy cat of recent fashion trends).
Do a flat lay shoot of a product in multiple seasonal options (green for at Patrick’s, pastel for Easter, flowers for mother’s day), etc. Check out accounts online and copy their concept. Here is a friend who is great at flat lays for inspiration:@dianecorppettswhitepicketfence
C. If you are a service provider, take photos of your projects before and after. Get some good shots of your business or trucks. Maybe visit some old projects and show their status today (especially landscape, construction, etc.)
D. Check the photos on your social accounts and freshen them up with new stuff. That can help online viewers find you easier as well.
I’ll be posting ideas daily on how to make the most of this time, but if you have questions, shoot them my way!
If you’re a small business and impacted by COVID 19 during this season… I’m going to be sharing some tips on what you can be doing now to help your business. Join us on the blog or at Facebook for regular updates on how you can use this time to improve your marketing.
We love event planning. The details, the lists, the follow up, so we are excited to announce that Boss Lady Consulting has added an Event & Meeting Services division to support you. We are bringing years of experience planning and executing corporate, non-profit and business association meetings, rallies, events, receptions, training and fundraisers to you. From invitations or flyers to decor and execution, or anything in between, we are ready to help. Check out our Event & Meeting Services options below.
In a recent meeting with a new client, they insisted they had to drive more business from a certain city near their home office. We assured them we would do the necessary research to make sure their marketing was driving the right business for them.
After some deep diving into the business, their leads, their acquisitions, closure rates, up sells and the regional background on customers, we discovered that the requested city was absolutely NOT where they should be spending their marketing dollars. Their business was targeting customers with more than double the HHI of the area and to sink a bunch of money into ads and promotions would be a waste of time and money. But we were able to identify some very targeted ways to reach more customers and drive volume to meet their needs.
But the bigger problem with this story? A previous consulting firm had changed every page of their website to say “Company name – city” in the meta data, page descriptions and loaded the name of that city throughout their site…literally changed about 80+ mentions of this city. It didn’t work….and the client had to pay to have all of that scrubbed out. In fact, it’s likely that loading the key words like that will have a negative impact on your site for Google besides.
We improved their Google rating 4% in a month and their leads went from “nearly no calls” to “more business than we can handle” after about 6 weeks. Now we are targeting in on a specific product line and growing that business line intentionally and strategically – through advertising, face-to-face, SEO, content marketing and by streamlining their business process for excellent follow up. This is why we love this field. It’s not just luck, it’s smart strategy to reach your clients.
A positive attitude and outlook will help, but hoping and wishing is not going to deliver customers to your business. Even word of mouth referrals are a great thing, but may not be enough to sustain your business. You need a smart strategy that will get you new customers from multiple streams and channels. That kind of strategy takes into consideration the current landscape, data, recent algorithm changes and competition. It also is going to take a little investment. With the competition for attention, you probably can no longer rely only on organic results to deliver your business in front of the right customers. But, it’s also easy to just spend and not see the results you want.
We will be happy to help you evaluate your existing strategy and help you create one that will expand your brand awareness and drive the right customers to you.
We bought our home less than a year ago and as fall began to color our landscape, we decided to hire a local heating business to service our HVAC system. After less than 10 minutes, the tech/owner found a part that was installed incorrectly on our heat pump and was starting to melt. We got the part ordered, replaced and before the weather got too cool, we were all set for winter.
I’m sure I could have figured it out, right? YouTube has videos on everything. But I would have needed to bring myself up to speed on heat pumps, the parts, review many set ups, learn to identify every part and then maybe, but unlikely, I would have seen it. No, truth is, we probably wouldn’t have known until it broke or caught on fire. I’m glad we called a professional.
As a business or leader, it’s a no-brainer to get professional help for certain areas, legal and tax for instance. Because the consequences are big and we don’t really understand all of that anyway. We completely trust those professionals and pay big money for that help (rightly so). But in other areas – strategic planning, marketing, branding – we figure it out ourselves and launch into a plan without a proper market analysis, customer and competitive assessment and without a true plan in place for what the work is going to deliver. We figure that if we just put a logo on something, that’s our brand and we can set up a website and social media pages on our own and then put stuff out there to help get sales. But, the competition for attention and for your product is unlike any other time in history. If you don’t have a smart approach, you might just be spending money ineffectively and following the latest idea that may not be the right one for your business. Bottomline is this, there are big consequences and a lot of wasted money to just throwing your name out there without a strategy and plan in place.
Here’s the thing, you have an area of expertise (the core of your business – service, repair, sales, experience, events, etc.) right? And you have learned a lot over the years – lessons, education, tricks, mistakes-turned-wisdom, so that in ten minutes you can see that something is not right. It’s the same way with marketing, branding and strategy. After years of lessons, experience, presentations, reading, conferences, case studies and work, we know what to look for.
Why create a wheel yourself, which will take 10 times longer and cost you far more, than get the experts to help you start with a solid strategic business plan that lays out the map for your business from the start? There is much more to developing a strong brand than a logo mark on a business card you ordered online. You need to map out a brand evolution that is sustainable and scalable. You need someone who understands your core business needs and drivers and then can ensure your marketing is as effective as it can be. That’s the stuff we do, the stuff we nerd out on knowing and studying and keeping up with. Sure, it’s an investment, but in the long run, you will be better off for it.
Contact us today to set up a free consultation and discuss your next project or need. If it seems like a good fit for us both, we’ll set up the next steps and begin our journey together.
This Saturday (11/24) is Small Business Saturday! After a giant black Friday day of shopping at malls and chain stores, this day is dedicated to raising awareness of local boutiques, book stores, restaurnats, shops, family run and small businesses. where people are encouraged to shop at local businesses. When you shop locally, you are not only supporting a neighbor, you are helping support their family, kids, schools, etc. It’s a win-win to shop locally.
Get out and shop local – support your small community businesses and make sure they know we are glad they are here! ❤