What to Focus on for Business Success in 2023

A recent research study by Forrester of 2023 predictions for Customer Experience and Marketing Leaders has some really interesting insights, and one, in particular, stood out to us. How did critically savvy marketing leaders successfully get their businesses through the pandemic, and how will they continue to see success in the new year? It took […]

3 Signs Your Marketing Funnel is Working

You might not call it by name, but chances are your company employs some type of marketing funnel in hopes of turning prospects into customers. This funnel starts with a consumer knowing very little or nothing about your brand. It then strategically takes them through the process of getting to know your company, its services […]

Build an Unbreakable Bond with Your Audience

We all want to build a relationship with our audience that makes us number one on their list, right? It can be hard to stand out against millions of other users and businesses in this digital day and age. However, one thing that we believe is key to building this unbreakable bond is trust. Most […]

An Intern’s Insight: Three Months with Boss Lady Consulting

“You’re just an intern.”  “Just ask her to do it.”  “It’s only part-time.” These cruel and unfamiliar statements were never even a thought throughout my experience with Boss Lady Consulting. With this being my first internship as an early-20s post Communications graduate, I was a little nervous about dabbling in the world of marketing. My […]

Grow Your Business Through Email Marketing

Your digital real estate is your emailing list. Whether you are a small business owner or an avid online shopper, we all know that the secret golden ticket to establishing a consumer connection is through a personal email marketing list. Say the Zuckerburgs, Dorseys, and Google teams decide they’re through,  they are packing up their […]

Why You Can’t Afford to Ignore Employee Engagement

Maybe it’s not them…maybe it’s you. We’ve heard the headlines about silently quitting, the great resignation, and the volume of turnover at organizations. Everyone is impacted, and all for differing reasons. I’ve heard it from leaders of small to large organizations – the struggle to find and keep staff for their businesses. “Where are they?”, […]

Creating Content for your Target Audience

If you’re on social media, you know that getting your posts seen is only half the battle, and the other half is getting people to engage with your content. Engagement is crucial because the more interaction your posts get, the more reach your account will get.  In this blog post, discover how to find your […]

How To Build Know, Like, and Trust

If you spend some time on social media, you’ve likely heard of the know, like, and trust factor. If you haven’t – the know, like and trust factor essentially represents the three main steps your audience needs to take to go from the point they first find out or hear about you, to the point […]

Taking a Deeper Look at Your Market

When it comes time to market your business, it’s important that you have a set strategy in place. It’s not enough to say “we want to grow our client base this year, and we’re going to use Facebook ads to try to achieve that goal”. If your client isn’t active on Facebook, you’ll end up […]

12 Marketing Tools For Small Business

Let’s be honest – running a small business can be hard!. With tighter budgets, staffing challenges, and time constraints, you certainly don’t need more obstacles standing between you and your potential clients. But, as you have likely figured out, small businesses can’t just wistfully rely on the “build it and they’ll come” mentality. You do […]