You can make excuses or you can make progress, but you can’t do both.

Have you ever heard a comment or phrase that felt like a punch in the gut? At an online conference last week, the speaker said, “you can make excuses or you can make progress, but you can’t make both.” Boom. That one stung a little. I thought of the getting in shape, taking better careContinue reading “You can make excuses or you can make progress, but you can’t do both.”

A different normal – learning to do less, better.

The Covid-19 pandemic and current political tensions have not only impacted our personal lives, businesses and organizations across the globe, they have redefined how we will operate as a business. For those of you anxious to get back to “normal”, I have some bad news. I’m not so sure that world will exist again. CustomersContinue reading “A different normal – learning to do less, better.”

Marketing Tip #9 for Small Businesses – Tools

Tip #9: Tools and Resources There are alot of great programs to help you create easy marketing materials… from postcards and business cards to stickers, packaging and social media posts and videos. I am a big fan of supporting local for printing, banners, etc, but sometimes cost and quantity play into that and it’s justContinue reading “Marketing Tip #9 for Small Businesses – Tools”

Marketing Tip #11 for Small Businesses – Event Marketing

Tip #11: Event MarketingWe have organized so.many.events – for Fortune 500 to non-profits. From fundraisers to press briefings, product and company launches, community events, galas, music events, big activities, farm meals, fair booths, giant sponsorship events, and even smaller board retreats or meetings. The wonderful thing now is that there are SO many tools toContinue reading “Marketing Tip #11 for Small Businesses – Event Marketing”

Marketing Tip #10 for Small Businesses – Online Sales

Tip #10: Taking the Online Sales Leap? So pre-COVID, consumer spending was up for products and services by more than 3%. To survive, small businesses are getting creative and find themselves offering items for purchase online to be picked up, delivered or shipped. It’s a strange territory and a new path for many, but mayContinue reading “Marketing Tip #10 for Small Businesses – Online Sales”

Marketing Tip #3 for Small Businesses – Review Your Goals and Strategy Now While It’s Slow

Tip #3: Review your goals/business strategy and figure out what can you do to make up for lost volume/revenue. Time to get creative! Ask yourself, what are your goals? Review what you had planned (or if you didn’t, now is the time) and get creative on how to really beef up Q3/4 and holiday sales?Continue reading “Marketing Tip #3 for Small Businesses – Review Your Goals and Strategy Now While It’s Slow”

Marketing Tip #4 for Small Businesses – Create a Content Marketing Plan

Tip #4: Build a Content Marketing Plan..To engage your audiences, you need to have relevant and helpful information on your channels. There are so many tools to help you.1. Use a social media or holiday calendar like this one https://makeawebsitehub.com/social-media-holiday-calendar to help inspire post ideas or fun days to celebrate for your business. For instance, because FridayContinue reading “Marketing Tip #4 for Small Businesses – Create a Content Marketing Plan”

Marketing Tip #6 for Small Businesses – Facebook Algorithms

Tip #6: Facebook Algorithms – Simply, you will see about the top 25 people you engage with online. A few tips (some from Jerry Potter online marketing guru): 1. Engagements are best in this order:Shares > Comments > Clicks > Likes/Reaction 2. The first hour of your post is essential. If you get engagement withinContinue reading “Marketing Tip #6 for Small Businesses – Facebook Algorithms”

Marketing Tip #7 for Small Businesses – Time to Experiment

Marketing Tip#7 – It’s time to experiment!Should you be using Social Media right now? ABSOLUTELY! During these uncertain times, social media is your friend. Use it! Use it often to spread the word about your business – to be a salesperson for you. Let’s face it, right now you need sales, conversions, and business! IfContinue reading “Marketing Tip #7 for Small Businesses – Time to Experiment”