An Intern’s Insight: Three Months with Boss Lady Consulting

“You’re just an intern.”  “Just ask her to do it.”  “It’s only part-time.” These cruel and unfamiliar statements were never even a thought throughout my experience with Boss Lady Consulting. With this being my first internship as an early-20s post Communications graduate, I was a little nervous about dabbling in the world of marketing. My […]

Grow Your Business Through Email Marketing

Your digital real estate is your emailing list. Whether you are a small business owner or an avid online shopper, we all know that the secret golden ticket to establishing a consumer connection is through a personal email marketing list. Say the Zuckerburgs, Dorseys, and Google teams decide they’re through,  they are packing up their […]

Why You Can’t Afford to Ignore Employee Engagement

Maybe it’s not them…maybe it’s you. We’ve heard the headlines about silently quitting, the great resignation, and the volume of turnover at organizations. Everyone is impacted, and all for differing reasons. I’ve heard it from leaders of small to large organizations – the struggle to find and keep staff for their businesses. “Where are they?”, […]

Creating Content for your Target Audience

If you’re on social media, you know that getting your posts seen is only half the battle, and the other half is getting people to engage with your content. Engagement is crucial because the more interaction your posts get, the more reach your account will get.  In this blog post, discover how to find your […]

How To Build Know, Like, and Trust

If you spend some time on social media, you’ve likely heard of the know, like, and trust factor. If you haven’t – the know, like and trust factor essentially represents the three main steps your audience needs to take to go from the point they first find out or hear about you, to the point […]

Taking a Deeper Look at Your Market

When it comes time to market your business, it’s important that you have a set strategy in place. It’s not enough to say “we want to grow our client base this year, and we’re going to use Facebook ads to try to achieve that goal”. If your client isn’t active on Facebook, you’ll end up […]