Sally Mildren
CEO/Senior Consultant

Nice to meet you. I’m Sally, aka Boss Lady.

Brands are not just a logo mark. Your brand is your story. Your promise. Your brand is the essence of who you say you are to the customer and the expression of that brand is found in everything from your website, online channels, service follow through, your storytelling, and your forms and collateral. I help businesses ensure their end-to-end marketing is an expression of their brand purpose and that it is strategically designed to reach their unique and specific target.

I have worked for nearly two decades building brands for large organizations, Fortune 50 companies and non-profits. I have been a team of one and led teams of 100 – including marketing, community engagement, public relations, communications, sales, business development, customer service, call center management, and customer experience.

The “Boss Lady” title came from some of my staff, who are still friends today, and still call me Boss Lady. Seeing my clients succeed is thrilling and my highest goal, but mentoring others to succeed in this work is one of the greatest accomplishments of my career.

My Experience

CEO/Senior Consultant – Marketing Agency
See agency portfolio of work here.
(2+ years)
I got into consulting because I knew that I could bring the VP/Executive level experience I have in corporate roles and provide that to clients in any size organization. I resist the idea of every client getting the same plan and approach (aka the ‘ol bag of tricks). My current client load ranges from services, to farmers, to physicians, healthcare organizations, to churches and healthcare systems. Our agency provides brand growth and customer experience services to any sector that is the right fit as a client, but have an emphasis on health care businesses.

Marketing and Communications Leadership
(16 years)
From hospital non-profit to health care systems to health insurers, to lifestyle resorts, my experience in marketing and communications is deep and broad. My experience spans marketing, communications, employee engagement, provider relations, complaint resolution, public relations, sales, business development, customer service, call center, advertising and customer experience. In healthcare, I have built new brands, was integrally involved in designing and executing the launch for the Affordable Care Act and individual and family enrollment products, have worked with Medicaid and foster populations, low-income, specialty medical groups and varied cultural audiences and providers.

Scientific Communications and Marketing
(7 years)
From biotechnology and research to orthopaedic medicine, I have spent nearly a decade simplifying very complex scientific language and concepts to make them accessible to general audiences, media and investors/donors. With great success I have seen exceptional growth of products, demand, leads and volume.

Website Design and Content
E-commerce Builds

Social Media/Online Marketing

Writing Samples

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