Nice to meet you. I’m Sally, aka Boss Lady.
Brands are not just a logo mark. Your brand is your story. Your promise. Your brand is the essence of who you say you are to the customer and the expression of that brand is found in everything from your website, online channels, service follow through, your storytelling, and your forms and collateral. I help businesses ensure their end-to-end marketing is an expression of their brand purpose and that it is strategically designed to reach their unique and specific target.
I have worked for nearly two decades building brands for large organizations, Fortune 50 companies and non-profits. I have been a team of one and led teams of 100 – including marketing, community engagement, public relations, communications, sales, business development, customer service, call center management, and customer experience.
The “Boss Lady” title came from some of my staff, who are still friends today, and still call me Boss Lady. Seeing my clients succeed is thrilling and my highest goal, but mentoring others to succeed in this work is one of the greatest accomplishments of my career.
Website Design and Content
Social Media/Online Marketing