Brands are not just a logo mark. Your brand is your story. Your promise. It’s the essence of who you say you are to the customer. The expression of that brand is found in everything from your website, online channels, service follow through, your storytelling, and your forms and collateral.
We help businesses ensure their end-to-end marketing is an expression of their brand purpose and that it is strategically designed to reach their unique and specific target.
Sally Mildren, CEO/Senior Consultant
Sally has worked for nearly two decades building brands for large organizations, Fortune 50 companies and non-profits. She’s been a team of one and led teams of 100 – including marketing, community engagement, public relations, communications, sales, business development, customer service, call center management, and customer experience. Most of her experience comes from the healthcare space – working with hospitals, clinics, systems, networks and insurers.
The “Boss Lady” title came from some of her staff.
Sumi Paul, Marketing and Product Ops
Sumi is a healthcare marketer and product professional determined to help people access the care they need in an effort to improve their lives. She is dedicated to creating growth opportunities for companies in the healthcare ecosystem poised to improve and disrupt the delivery of care for the better. Her experience stems from leading marketing and product teams in large organizations as well fast-paced startups and new ventures.
In her free time, Sumi is an avid soccer player, dog mom to her Border Collie, Dink, and a creative cook in the kitchen.
Sílvia Pinho, VA/Social Media Manager
Sílvia Pinho is a freelance Social Media Manager and Content Creator from Portugal, working with small business owners and solopreneurs looking to outsource their marketing and creative efforts so they can focus on their area of genius. She got started in the online world at 17 doing illustrations and designs, eventually transitioning into the VA/Social Media world in 2015, and has been growing her business ever since.
Sílvia has a degree in Multimedia Arts and loves playing and creating videogames in her spare time.