Healthcare systems, businesses and insurers are often said to be behind the growth curve in adopting a human centered approach. The irony of that fact in a practice that is about human care is not lost on us. That’s why we have dedicated our talents and passion to helping improve the Patient Experience one provider, practice or organization at a time.

We understand the the “no money, no mission” sentiment in healthcare. But we firmly believe that you CAN grow your business and improve the Patient Experience and Culture at the same time. That’s a win-win-win for your organization.

Our Team

Sally Mildren, CEO/Managing partner

Sally is our leader and determined to help make healthcare experiences more compassionate and effective for patients and providers. There is a way to do both!

She has worked for nearly two decades in healthcare, building CX and brands for large organizations, Fortune 50 companies and non-profits. She has been a team of one and led teams of 100 – including marketing, community engagement, public relations, communications, sales, business development, customer service, call center management, and customer experience.

The “Boss Lady” title came from some of her staff, who are still friends today, and still call her Boss Lady. Seeing her clients succeed is thrilling and her highest goal, but mentoring others to succeed in this work is one of the greatest accomplishments of her career.

Sumi Paul, Marketing and Product Ops

Sumi is a healthcare marketer and product professional determined to help people access the care they need in an effort to improve their lives. She is dedicated to creating growth opportunities for companies in the healthcare ecosystem poised to improve and disrupt the delivery of care for the better. Her experience stems from leading marketing and product teams in large organizations as well fast-paced startups and new ventures.

In her free time, Sumi is an avid soccer player, dog mom to her Border Collie, Dink, and a creative cook in the kitchen.

Sílvia Pinho, Social Media Manager

Sílvia Pinho is a freelance Social Media Manager and Content Creator from Portugal, working with small business owners and solopreneurs looking to outsource their marketing and creative efforts so they can focus on their area of genius. She got started in the online world at 17 doing illustrations and designs, eventually transitioning into the VA/Social Media world in 2015, and has been growing her business ever since.

Sílvia has a degree in Multimedia Arts and loves playing and creating videogames in her spare time.

Rachel Reed, Design Lead

Rachel is a graphic designer who has worked with a wide variety of clients and brands through freelance work and professional roles. She values creative solutions, dynamic story-telling, and top-notch viewer experience – all through the power of excellent design. She likes to think outside the box to create or grow brand identities so businesses can best connect with their customers.

In her free time, Rachel enjoys expressing her artistic side through drawing and home decorating.

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