If you’re on social media, you know that getting your posts seen is only half the battle, and the other half is getting people to engage with your content. Engagement is crucial because the more interaction your posts get, the more reach your account will get.
In this blog post, discover how to find your target audience and increase your social media engagement based on who they are!
Step 1 – Know WHO you’re trying to reach.
Before doing anything, it’s essential to know your target audience. We know that what attracts high school teens won’t be the same thing that will attract moms in their 30s.
So ask yourself who your ultimate client/audience is – and keep them in mind when creating content.
You can create outstanding content by researching your ideal audience and trying to find a common denominator. Are they all in one particular geographic area? Do they all work in a similar industry? Note the connections you see to help define who your target viewer is.
Step 2 – Dig deeper into who they are.
After you know who you’re trying to reach, dive deeper into researching them. What are their interests? Hobbies? Struggles? Define where your business fits into the equation. Determine what problem you are solving for them or how you are adding value to their lives.
There are great audience listening tools out there that you can use for this purpose, we highlight 5 of our favorites in this blog post.
During this research process, don’t be afraid to bring in your team to help. Work together to write down the answers to these questions and start mapping out your strategy for how you will reach your audience. Brainstorm the type of content you plan on making based on what discoveries you made about your audience.
Step 3 – Create content FOR them.
If you ask me, this is the FUN part. Take what you’ve learned about your audience and create content with them in mind. You want to make sure to create content that shows you understand them and their struggles.
Telling stories and making them relatable goes a long way. Use strong messaging and positioning that will resonate with your ideal customer. Keep in mind, what’s obvious to you may not be for your audience, so when in doubt – simplify. People on social media aren’t paying their full attention anyway.
You want to create your posts so people can see themselves in them. Lead them to comment things such as “me too.” Think about what will provide them value or entertain them. What is something that they would want to re-share on their page?
See the example below from the European low-cost airline Ryanair. They’re great at relatable content by using a funny voice in their messaging and memes to target their consumers.
Step 4 – Put yourself in their shoes.
People and brands often write their content based on what THEY want to talk about, not what their audience wants or needs to hear from them. Put yourself in your audience’s shoes and consume your content from their point of view. Is it as relatable as you thought? Is the wording easily understandable? Is there anything you can simplify even further?
To help you out with this, go back to the answers you gave to the questions in steps 1 and 2 to refresh your understanding of where your audience is at. You can also do some social listening on social media and online forums to help inspire other pieces of content that will answer your audience’s most pressing questions. Here is a list of the Top 25 Social Media Listening Tools in 2022.
Last, but not least, don’t forget to proofread your content! You can have the best graphic and copy out there, but it won’t relay well if you have typos and bad grammar. We recommend using a tool like Grammarly to identify mistakes or check to see if you got the right tone you wanted for the piece.
Implement these 4 simple things to make your next social media post more engaging – and in return, reach more people!
If you want help to uncover your brand’s power and craft a custom marketing strategy that will accelerate your growth, book a no-pressure exploration call with us: https://go.oncehub.com/BossLadyMeeting30Minutes.
We would be happy to take a deep dive into your market, geography, setup, and marketing and offer some recommendations for you.