Tip #8: To boost or not to boost?
Two quick things to know about Facebook:
1) they own Instagram too so if you do run ads or boost posts, they can be served up on Instagram as well.
2) In a nut shell, the posts you do on your page (called organic content) will be to reach people who already follow you primarily. You keep your brand top of mind to your followers through organic content. (See previous tip on algorithms for advice).
But to reach NEW clients, boosting or advertising on Facebook and Instagram is how you would reach them. This, of course assumes you should be on FB for your business. Part of what we do is help you know the right places to be and not waste time or money in the wrong ones for your organization. That’s marketing smart!
Hit me with your questions below. ♥️