Tip #6: Facebook Algorithms – Simply, you will see about the top 25 people you engage with online. A few tips (some from Jerry Potter online marketing guru):
1. Engagements are best in this order:
Shares > Comments > Clicks > Likes/Reaction
2. The first hour of your post is essential. If you get engagement within the first hour, Facebook will share your post to more people…same on paid – but for free. If the engagement is low or zero, it will not be shared. SO, if you are doing posts or paid posts especially, watch the early engagement and make changes if needed.
3. If people post on your content, reply to them, engage them back with a question. This is a way to improve your visibility with those folks on future posts.
4. Photos and Videos are important – don’t be afraid to use authentic photos you just took – sometimes the less formal photo is better. It doesn’t look like as much like an ad.