Tip #2: Check Your Story.
On your website and the about sections of your social media pages, how is your brand story? Does it tell your WHY? Does it give an authentic peek at who you are and why this work matters to you? If not, maybe you can reflect a bit and update your story.
It’s also important to check right now for any language that is “tone deaf” to the situation at hand. For instance you won’t want to be promoting in person visits or other while we are on quarantine.
Consumers love to connect to brands that are authentic, that share common ideals and are approachable. So don’t be afraid to show your personality and tell a bit about you!