We bought our home less than a year ago and as fall began to color our landscape, we decided to hire a local heating business to service our HVAC system. After less than 10 minutes, the tech/owner found a part that was installed incorrectly on our heat pump and was starting to melt. We got the part ordered, replaced and before the weather got too cool, we were all set for winter.
I’m sure I could have figured it out, right? YouTube has videos on everything. But I would have needed to bring myself up to speed on heat pumps, the parts, review many set ups, learn to identify every part and then maybe, but unlikely, I would have seen it. No, truth is, we probably wouldn’t have known until it broke or caught on fire. I’m glad we called a professional.
As a business or leader, it’s a no-brainer to get professional help for certain areas, legal and tax for instance. Because the consequences are big and we don’t really understand all of that anyway. We completely trust those professionals and pay big money for that help (rightly so). But in other areas – strategic planning, marketing, branding – we figure it out ourselves and launch into a plan without a proper market analysis, customer and competitive assessment and without a true plan in place for what the work is going to deliver. We figure that if we just put a logo on something, that’s our brand and we can set up a website and social media pages on our own and then put stuff out there to help get sales. But, the competition for attention and for your product is unlike any other time in history. If you don’t have a smart approach, you might just be spending money ineffectively and following the latest idea that may not be the right one for your business. Bottomline is this, there are big consequences and a lot of wasted money to just throwing your name out there without a strategy and plan in place.
Here’s the thing, you have an area of expertise (the core of your business – service, repair, sales, experience, events, etc.) right? And you have learned a lot over the years – lessons, education, tricks, mistakes-turned-wisdom, so that in ten minutes you can see that something is not right. It’s the same way with marketing, branding and strategy. After years of lessons, experience, presentations, reading, conferences, case studies and work, we know what to look for.
Why create a wheel yourself, which will take 10 times longer and cost you far more, than get the experts to help you start with a solid strategic business plan that lays out the map for your business from the start? There is much more to developing a strong brand than a logo mark on a business card you ordered online. You need to map out a brand evolution that is sustainable and scalable. You need someone who understands your core business needs and drivers and then can ensure your marketing is as effective as it can be. That’s the stuff we do, the stuff we nerd out on knowing and studying and keeping up with. Sure, it’s an investment, but in the long run, you will be better off for it.
Contact us today to set up a free consultation and discuss your next project or need. If it seems like a good fit for us both, we’ll set up the next steps and begin our journey together.