I remember when we bought a new home and less than a year into being owners, as fall began to color our landscape, we decided to hire a local heating business to do a check up and service our HVAC system. After less than 10 minutes, the tech/owner found a part that was installed incorrectly on our heat pump and was starting to melt. We got the part ordered, replaced and before the weather got too cool, we were all set for winter.
I’m sure I could have figured it out, right? YouTube has videos on virtually everything. But I would have needed to bring myself up to speed on heat pumps, the parts, review many set ups, learn to identify every part and then maybe, but unlikely, I would have seen it.
Truth is, we probably wouldn’t have known until it broke or caught on fire. I’m glad we called a professional.
As a business or leader, it’s a no-brainer to get professional help for certain areas – legal and tax for instance. Why? Because the consequences are big and we don’t really understand all of that anyway. So we completely trust those professionals and pay big money for their help (rightly so).
But in other areas – strategic planning, marketing or branding for example – we tend to try to figure it out ourselves and launch into a plan without a proper market analysis, customer and competitive assessment, and without a true plan in place for what the work is going to deliver.
We figure that if we just put a logo on something, that’s our brand – and we can set up a website and social media pages on our own and then put stuff out there to get us sales. But the truth is, the competition for attention online right now is unlike any other time in history, and you need a strategy in place in order to stand out amongst the crowd.
If you don’t take a smart approach when it comes to your branding and marketing, you might just be spending your money ineffectively, and following someone else’s great idea that may not be the right one for your business. And you may not see this right away, but there are big consequences and a lot of wasted money when you’re just throwing your name out there without a strategy and plan in place.
Here’s the thing, you have an area of expertise and you have learned a lot over the years – lessons, education, tricks, etc. – so in your field, it might only take ten minutes for you to see that something is not quite right.
It’s the same way with marketing, branding and strategy. After years of lessons, experience, presentations, reading, conferences, case studies and work, we know what to look for.
Why recreate the wheel yourself, which will take 10 times longer and cost you far more, when you can get the experts to help you start with a solid strategic business plan that lays out the map for you from the start?
There is much more to developing a strong brand than a logo mark on a business card you ordered online. You need to map out a brand evolution that is sustainable and scalable. You need someone who understands your core business needs and drivers and then can ensure your marketing is as effective as it can be.
That’s the stuff we do, the stuff we love, the stuff we are passionate about knowing and studying and keeping up with. Sure, it’s an investment, but in the long run, you will be better off for it.
Contact us today to set up a free consultation and discuss your particular goals and needs. If it seems like a good fit for us both, we’ll set up the next steps and begin our journey together.