It’s so tempting. As a clinician or clinic manager, you want to find that magic unicorn that will solve all of your problems and drive new customers to your doors.
So you open a Facebook page, a Twitter account, an Instagram page, a blog…but, here’s the deal – you don’t need to be everywhere. In fact, that can even hurt your business in the long run!
When you spread yourself too thin over multiple platforms, you might be diluting your impact, and not making the best use of your time. Marketing is not just “getting your business out there” – SMART marketing uses real data to evaluate how each channel works, how your efforts are performing and who they are reaching. This data will help you craft a careful plan, listing out both the platforms you need to be on to reach your target audience, as well as the ones you don’t need to be on.
To be really effective at marketing, be sure you are crystal clear on these four things:
- What is your primary business offering? Not a list of inventory, but WHAT do you do? Focus in on the most important thing. What is your IT?
- Who needs this business offering? Who are you trying to draw to your store, to your product, service or event? This is your target audience.
- Where is your target audience? If you are trying to reach older adults, you likely won’t need a Snapchat filter. But you also need to make sure you aren’t “over marketing” to your audience and landing in the “spam” category. There is a careful balance to reaching your target audience.
- What action do you want them to take today? Make sure your messages, ads or invitations have a requested action. If you don’t have a specific action in mind, your ads will be nice, but will not drive to a lead or customer. Be really clear at what you want.
Time is essential, resources are tight, but that is why a smart strategy is essential. Make sure your efforts are effective, strategic and intentional.
Boss Lady consulting is expert at smart strategy. We can help you review your marketing plan and create a toolkit for your business! Contact us today for a free 30 minute consultation.