It’s so tempting. As a clinician or clinic manager, we want the magic unicorn that will solve all of our problems and drive new customers to our doors. So, we open a Facebook page, a Twitter account, an Instagram page, add a Snap Chat, a blog….you get the point. But, here’s the deal – you don’t need to be everywhere. In fact, it might work against you if you are.
When you spread yourself over the latest magic tactic and every channel possible, you might be diluting your impact. You may not be making the best use of your time. Marketing is not just “getting out there” – smart marketing uses real data and science to evaluate how each channel works, how your efforts are working and who they are reaching. It will help you know where you need to be to reach your audience and it will also help you understand where you don’t need to be.
To be really effective at marketing, be sure you are crystal clear on these four things:
- What is your primary business offering. Not a list of inventory, but WHAT do you do? Focus in on the most important thing or things. What is your IT?
- Who needs this business offering? Not vaguely everyone, but who are you trying to draw to your store, to your product, service or event? This is your target audience.
- Where is your target audience? If you are trying to reach older adults, you likely won’t need a Snapchat filter. But you also need to make sure you aren’t “over marketing” to your audience and landing in the “spam” category. There is a careful balance to reaching your target audience.
- What action do you want them to take today? Make sure your messages, ads or invitations have a requested action. If you don’t have a specific action in mind, your ads will be nice, but will not drive to a lead or customer. Be really clear at what you want.
Time is essential, resources are tight, but that is why a smart strategy is essential. Make sure your efforts are effective, strategic and intentional.
Boss Lady consulting is expert at smart strategy. We can help you review your marketing plan and create a toolkit for your business! Contact us today for a free 30 minute consultation.